What are Advantages of Chatbot AI for Travel Fields?

AI-enabled solutions have advanced in various fields and travel and tourism is also taking advantages of chatbot AI to accelerate their operations. Also, AI-based Chatbot refers to a software solution which is powered by Artificial Intelligence (AI) tech that understands and responds properly to human-based communication. Basically, chatbots are built to replicate engaging users' interactions with consumers convincingly.  

What is a Chatbot AI?  

In the travel field, AI Chatbots acts as a digital customer service agency, which refers to users' first contact point and offers useful information to answer questions. Besides, the technology often works through text-based chat communication, but also works through voice-based recognition as well as speech.  

Read How AI in Travel Industry is Changing Travelers Experience  

Explore the differences between AI Chatbots and Rule-oriented Chatbots  

AI chatbot technology can work by capturing and interpreting user-based questions, or inputs and responding properly. Nevertheless, it is crucial to understand that AI chatbot technology will take two forms including rule-based and AI chatbots.  

Rule-based chatbots  

• More simplistic;  

• Rely on built-in logic patterns or forms;  

• Communication is mapped out so chatbots can offer "yes or no" and have two responses – display the related one.

AI chatbots   

• More advanced;  

• Powered by AI, chatbots to understand and user-based communications, then offer related responses.  

• Improve continuity, leading to in-person interactions that need more natural and authentic.  

Explore here: Understanding How to Build AI Chatbots from Scratch in 2024  

Discover 10 benefits of AI-based Chatbot for Travel Firms  

1. 24/7 customer support  

As one of the biggest challenges that deal with the travel and tourism field in dynamic competitions is the customer's great expectations towards the availability of customer support. AI chatbots can bring lots of benefits for hotels, airlines, restaurants and car-based rental services, particularly offering 24/7 customer service.  

AI chatbots easily handle popular questions and can do during this time. Unlike workers, chatbots can work continuously without taking a break and paying wages. Hotel chatbots, for example, are available when the receptionists have lots of workloads or customer service employees are off duty.  

2. Boost direct bookings  

OTAs and web-based for comparing prices provide businesses in travel fields with the chance to reach more customers. Yet, these bookings need firms to pay for commissions, so boosting direct bookings for firms tends to be more preferrable. Moreover, AI chatbots can aid firms to stimulate direct bookings, leading to increased financial outcomes.  

Additionally, chatbot-based solutions might be utilized on the company website, through social media platforms or messenger sites, showcasing users with chances to book directly and providing these crucial messages at the right time. It leads to maximizing the revenue gains for companies.  

3. Increase chances of full booking processes  

Booking processes in the travel and hospitality industry can be complex. For instance, when booking flights, customers are required to consider the departure time and return dates as well, the luggage allowances, like whether you want to sit near windows or aisle seat, etc. These actions might be like booking hotels too.  

By using AI chatbots in the operations, firms can massively increase the number of direct bookings and enhance the customer experiences with properties. Since chatbots can assist users along the way. Also, chatbots can clarify several perspectives of tourism products or services, give the right answers on pricing and stimulate customers to interact with companies.

4. Multilingual functionality  

Travel and tourism activities happen globally, indicating that customers who speak many languages might wish to utilize products or services that travel companies can provide. AI chatbots might be invaluable, providing multilingual endorsement; therefore, users or customers globally can access assistance at the right time.  

Besides, AI-enabled bots can enable fast language detection or translation, along with automatically respond in the same language. AI chatbots can also absorb more languages than human beings can.  

5. Can cross-selling or up-selling when needed  

Both cross-selling and up-selling might play a vital part in optimizing revenue in the travel and tourism fields. AI chatbots can aid by pushing cross-selling or up-selling during conversations. Besides, it also delivers crucial messages at the right time in which they like to appeal to target customers.  

For example, chatbots in hotels offer to add breakfast into the standard rooms. Likely, customers who book flights through online travel agents (OTAs) can be shown with chances to upgrade to first class or more options. This encourages customers to book more services such as airport transfers or car rental services as well.  

6. Tailor-made recommendations  

AI and Machine Learning (ML) indicate that AI chatbots retain information related to individual customers as a real-time conversation and then utilize this information to enhance quality of recommendations.  

This might lead to using AI-based chatbots to ask related questions, clarifying customers' preferences and requirements and give customized suggestions. Ultimately, these recommendations can be from hotel suggestions, promotional campaigns, discount programs or things to do around destinations.  

7. Prompt arrivals and departures  

Many parts of the tourism and travel field are required to be content with target customers when arriving or leaving, and thanks to AI chatbots, these processes seem to be faster. For instance, hotel guests want to avoid queuing for check-ins or check-outs, and customers do not want to wait restaurant staff to calculate the bills, and after all, AI chatbots can help.  

Therefore, lots of arrivals or departures can leverage AI chatbots through smartphone devices. Hotels can offer seamless customer experiences of check-ins or check-outs without needing human beings' interactions, whilst restaurants can sort the billing through AI chatbots.  

8. Fast customer service responses  

Customers now are expected to receive 24/7 response time or services. So chatbot AIs can extensively enhance customer satisfaction by showing swift, prompt responses and what time of the day that customers make contact with brands.  

Moreover, AI chatbots not only benefit travelers, but substantially reduce the human works such as customer services or check-ins, check-outs and more also.  

9. Enhanced marketing potential  

Most people see that customer services take lots of advantages of AI chatbots. However, AI-powered chatbots have abilities to boost marketing efforts for brands. Particularly, chatbots of AI can support to make massive marketing efforts specifically to individual-based customers. It leads to communication between the brands and customers can be improved since customers can receive the right information at the right point through the right language.  

Furthermore, chatbot messages can be less generic than email-based marketing templates. Spontaneously, the capabilities for users to respond can assist to improve the chances of customers engaging with marketing efforts and content marketing.  

10. Obtain customer feedback  

All perspectives of the travel and tourism industry can rely on capturing the needs and real-time expectations of all tourists. Thus, one of the largest benefits of utilizing AI chatbots is the chance to follow up with users automatically.  

Besides, AI chatbots can enable this follow-up process during many platforms, from email marketing to mobile apps, social media sites (Facebook, LinkedIn, or WhatsApp). Moreover, AI chatbots could utilize data collected from the user to follow up communication as customized as possible, leading to increased time to receive responses.  

How to choose the right AI chatbots for your business?  

As a business owner, you might think of various elements when choosing the best AI-enabled chatbots for specific requirements and business needs. For instance, you can consider the nature of businesses and define various customer questions related to customers' needs and wants. Also, you can see how the customers can interact with brands in which ways.  

If you chiefly handle customers via the company website, you can think of AI chatbots that could easily integrate with brands' websites. However, you can think of specific solutions if your business interactions are basically through social media sites. Price is a crucial consideration, and you need to ensure your AI chatbots can meet your budgets.  

AI chatbots – What do we need for the future?  

In upcoming years, AI-enabled chatbot technology will keep enhancing customer experiences and cost-effective solutions for hotels, airlines, restaurants or others. These enhancements might make rule-based chatbots to overcome obstacles.  

There is room for voice-based recognition and digital speech technology in the development of AI chatbots. It includes text-based AI chatbots to voice-based substitutes.  

Adamo Software – Integrate AI-based Technology into Software Solutions  

As we have seen it, AI chatbots can come with various aspects like many benefits for tourism and travel industries: 24/7 availability, fast responding time, saved user-based history, and increasing user-based experience. By assisting travelers to find the right information at the right time, avoiding planning and simplifying direct bookings, they can offer a seamless user experience, therefore making them keep interacting with brands.  

As a premier software development company in Vietnam, particularly travel and hospitality industry, Adamo Software is confident in bringing innovative and cost-effective travel software solutions for all. It includes booking engine, PMS integration, travel agent software, car rental services and more. We understand that AI and chatbots will help you to go further in terms of serving customers better and streamlining their operations. If you are looking for an IT vendor that can integrate AI into business operations, do not hesitate to contact us.