💰 What budget is too small for Google Ads?

When people hear #GoogleAds, the next question that usually follows is “what’s the least amount I can spend on it?” 

If you’re just getting started, you’ve probably asked the same thing.

Until recently, our go-to answer was “a minimum of $2,000 per month.” And here’s why:

A budget that is too low doesn’t offer enough data to see what’s working and what’s not.

On the other hand, exorbitant ad spend puts you at risk of overspending in areas that don’t provide good results.

Now, with so many changes in Google Ads these past few years, and taking into consideration that every business is different…

Is $2,000 still a viable ad budget to start with?

Well, it depends. You must look at the factors that may affect Google’s algorithm and the learning phase.

Once you understand how the algorithm works, you should be able to make an educated guess on what your minimum ad budget should be. 

If this doesn’t make sense and you’re left with more questions than answers, don’t worry. We've got your back!

In this video, Regina Bellows talks about the main factors that go into determining your ad budget, and how they can affect your conversion.

Plus, you’ll see real examples from different client accounts that have a low budget and how each account performed.

Check out our latest video to find out what budget is too small for Google Ads.

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