What is CDP in customer 360?

A customer data platform (CDP) is a software solution that helps businesses collect, unify, and activate customer data from a variety of sources. This data can then be used to create a single, unified view of the customer, which is known as a customer 360 view.

A customer 360 view is a complete and up-to-date view of a customer that includes all of their interactions with a business, across all channels. This information can be used to improve customer experiences, increase sales, and reduce costs.

A CDP can help businesses achieve a customer 360 view by:

• Collecting data from a variety of sources, such as CRM systems, marketing automation platforms, and e-commerce platforms.
• Unifying the data into a single, consistent view of the customer.
• Activating the data by making it available to other applications and systems, such as marketing automation platforms and customer service applications.

By using a CDP, businesses can gain a deeper understanding of their customers and create more personalized experiences. This can lead to increased customer satisfaction, loyalty, and revenue.

Here are some specific examples of how a CDP can help businesses achieve a customer 360 view and improve customer experiences:

1. A retailer can use a CDP to track a customer's browsing history and purchase behavior across multiple channels, such as their website, mobile app, and in-store. This information can then be used to recommend products that the customer is likely to be interested in, or to send targeted marketing messages.
2. A bank can use a CDP to track a customer's financial transactions and account activity. This information can then be used to provide personalized financial advice, or to offer targeted products and services.
3. A healthcare provider can use a CDP to track a patient's medical history and treatment plans. This information can then be used to provide personalized care, or to identify potential health risks.

By using a CDP, businesses can gain a deeper understanding of their customers and create more personalized experiences. This can lead to increased customer satisfaction, loyalty, and revenue.

About The Author:

Manickam Srinivasan is an expert in Digital Marketing with more than 16 years of expertise. He has experience working with a wide range of technologies, including Adobe Analytics (AA), Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Online Reputation Management (ORM), and App Store Optimization (ASO). He has a wealth of experience in Online Analytics, Digital Transformation, and Digital Marketing.

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