What is a Content Management System (CMS)?
Content is one of the main ways businesses interact with their customers. Regardless of the size of your company, a one-person venture or a large public enterprise, content is one of the most important drivers for acquiring and keeping customers.
Additionally, in a landscape of ever-expanding device variety and touchpoints, content needs to be optimized for personalization and omnichannel delivery. The tools we use to manage content need to meet these ever-growing demands.
And yet, 42% of companies indicated they don’t have the right technology to manage their content, and another 42% indicated they have acquired the technology but are not using it to its full potential (Content Marketing Institute).
[A] assists organizations in unlocking their full content potential. Connect today to get help from [A]’s CMS Implementation Experts – plus explore the full CMS guide for additional key features and advice on discovering which technology solution is best for your organization.
What is a Content management system (CMS)?
A Content Management system (CMS) is software or an application that enables users to create, edit, collaborate, store, publish, and modify digital content with little to no coding knowledge required.
5 Types of Content Management Systems
Historically, a Content Management System (CMS) was a software platform designed to simplify the tasks required to manage and publish content online — uploading content, formatting it for a webpage, and backstage tasks like improving SEO.
Content now requires omnichannel delivery and reuse: from smartphones to televisions, smartwatches, voice devices, traditional websites, mobile apps, and all for both external and internal use.
Due to this rapidly expanding digital ecosystem, the definition of a Content Management System has evolved. Thus, many businesses are now reassessing their CMS solution options.
Understanding the different types of CMS in the market is the first step to determining what will be best suited to meet the needs of your organization.
Find examples and further context of each of the following categories in our larger, more in-depth companion article at simplea.com/Articles/what-is-a-cms
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Web content management system (WCMS)
This is the most commonly used application. A Web Content Management System lets users specifically and exclusively manage web content.
Component content management system (CCMS)
A CCMS manages content at a granular/component level rather than at the document level. Instead of managing content page by page, it takes phrases, paragraphs, or graphics (also known as “components”) and stores them in a central repository. Metadata can be applied to components to assist with findability and the components ability to be automatically assembled for omnichannel delivery.
Digital asset management system (DAM)
A DAM is a simple, centralized library system that facilitates the creation, management, organization, production and distribution of digital assets. While the term digital asset was traditionally used to refer to media files (audio recordings, photos and videos) it has expanded to encompass a variety of digital formats (fonts, logos, documents etc.)
Enterprise content management system (ECM)
An ECM system extends the concept of content management by adding a timeline for each content item and enforcing processes for its creation, approval and distribution. This implies that files are archived or deleted after a certain retention period.
Electronic document management system (EDMS)
An electronic document management system (EDM) offers a paperless solution to manage, store, and track documents. Early systems were developed to deal with paper documents, which included not only printed and published documents, but also photographs, prints and more. Today, an EDM system provides an automated solution for uploading, processing, and sharing business documents without the hassle of printing, copying, or scanning.
Get help from [A]’s CMS Implementation Experts
Looking to implement a new CMS platform? Or improve efficiency with training or team augmentation? [A]’s CMS engineers are experts with years of experience in Content Management Systems – supporting organizations at any scale.
Simple [A] is a Kentico, Sitecore and Contentful partner, but we can assist with the implementation of any headless CMS on the market or even assist in developing a custom CMS.
Connect today at simplea.com/About/Contact-Us