What is Conversational Marketing and How can it Improve E-Commerce Sales
Conversational Marketing

What is Conversational Marketing and How can it Improve E-Commerce Sales

What makes a person want to shop at the same online store repeatedly?

The top factors are exciting offers, great products, and engaging conversations. These are the three main factors that determine how big an e-commerce business can be. 

Conversational marketing is a powerful way to engage, qualify, convert, and manage relationships with customers. 

This article will discuss conversational marketing and how it can increase your sales in eCommerce. 

Let's get started with the basics. 

What's Conversational Marketing? 

E-commerce marketing revolves around finding the right strategy to reach consumers, explaining your products to them, and then helping them convert. E-commerce businesses must create a continuous cycle for customer engagement so that they continue to buy more. 

From initial engagement to final conversion, the journey of an eCommerce customer is not without its challenges. Every obstacle reduces sales conversions, from broken communication channels to generalized engagement. 

It is possible to remove communication and engagement barriers by integrating an AI-enabled conversational strategy into customer journeys. 

Conversational Marketing uses communication-driven marketing activities in order to engage customers, convert leads and retarget them. With the help of conversational AI platforms, this marketing strategy can easily be personalized and automated. 

The Benefits of Conversational Market for E-Commerce 

You can easily modify your current marketing strategy by using a conversational approach to all channels that you use for customer engagement, lead generation, and customer support. 

Conversational marketing is possible when you use AI chatbots to reach all customer touchpoints. 

1. Personal and Omnichannel Conversations 

Customers are now more likely to ignore marketing messages and instead reward businesses that provide value through personalized conversations. Conversational AI platforms enable marketing that is consistent across channels, such as social media, websites, messaging platforms, and others. 

2. Leads 

It is difficult to qualify leads from different platforms. AI chatbots can do this effortlessly with real-time conversations. This allows the sales team to spend more time with leads and increase the conversion rate for your business. 

3. Automated Multilingual Engagement for Customers 24*7 

Conversational marketing powered by AI chatbots solves the problem of language barriers between support staff and customers in countries like India. The AI chatbots can be available 24/7 to communicate in vernacular languages with prospects and send notifications. 

What is Conversational Marketing for E-Commerce? 

It is evident that AI chatbots have many benefits. Let's now talk about the role of conversational AI at different stages of eCommerce marketing. 

First Stage: Connecting and Engaging Consumers 

Chatbots are used to initiate conversations with site visitors, social media audiences, and people who click your ads.  

These conversations can begin in many ways: 

  • An AI chatbot appears at the corner of your website landing page, greeting site visitors to start a conversation. 
  • Your AI bot can answer questions about products that customers are interested in. 
  • With AI-powered sales assistance, leads from different channels can be engaged. 
  • Customers who are already customers will be notified about new products, discounts, and other offers. 

Second Stage - Understanding Customer Behaviour 

Many marketing campaigns are dependent on previous customers' behavior. Conversational AI platforms enable the automation of marketing campaigns by collecting, understanding, and providing real-time customer behavior data. 

An AI bot can: 

  • Based on previous purchases and conversations, identify customer preferences. 
  • Analyze the pages visited, cart abandonment, and browser behavior, as well as language and geolocation. 

This customer understanding allows for a personalized, data-driven engagement at every stage of marketing. 

Third Stage Data for Sales 

AI assistants can fill your CRMs full of sales-ready data thanks to their constant interactions. The data is passed from marketing to sales, where it's used by sales reps to help prospective customers find the right products and place orders. 

Concluding! 

AI chatbots are quickly taking over the sales and marketing functions in the e-commerce industry. Customers find the whole buying process more accessible, more enjoyable, and more rewarding when they communicate with their agent. 

Let's chat over WhatsApp if conversational marketing interests you. You can also sign up for a FREE DEMO that is tailored for e-commerce companies to learn how AI bots impact conversational marketing. 

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