What is DLT Registration and Why Do You Need It?

DLT (Distributed Ledger Technology) Registration is a process regulated by India’s Telecom Regulatory Authority (TRAI) to safeguard consumers from spam and fraud. It ensures only verified businesses can send SMS to customers.

In simple words, it is a registration system that gives you a green light to communicate with your customers through SMS.

Why Do You Need DLT Registration?

Some of the reasons that makes it mandatory for businesses to have DLT registration are as follows:

Compliance with TRAI Regulations: DLT registration is a legal requirement.

Prevention of Message Blocking: Without DLT registration, your SMS may not get delivered.

Brand Protection: Helps verifying that your business is sending genuine messages.

Customer Trust: Boosts customer confidence as it reduces the chances of spammy content.

DLT Registration in 4 Simple Steps

Here’s the complete guide to successfully register your business with DLT.

Register as a Business (Principal Entity)

- Choose a telecom provider (like Jio, Airtel, or Vodafone).

- Provide your business name, contact information, and KYC documents.

- Once verified, you will receive a unique Entity ID.

Register Your Sender ID (Header)

- A Sender ID is a name of the number customers see when they receive your message.

- For example, if you’re ABC Bank, you will register the header as something like ABC-BNK.

- Sender IDs can be 6 characters for promotional messages or alphanumeric for transactional messages.

Register Your Message Templates

- You need to register different message templates you plan to send.

- Templates for promotional and transactional SMS should be registered separately.

- For example, if you have a clothing store, you might have two templates:

Promotional Template

“Get 20% off on all items! Shop now at www.example.com”

Transactional Template

Your order has been confirmed. Order ID: #12345. Thank you for shopping with us.”

Send Messages After Approval

- Once your templates and header are approved, you can start sending messages.

- The DLT system will track each message for transparency and ensure compliance.

Let’s understand this with the help of an example. Suppose, you run a local bakery called Delicious Bakes and you frequently send SMS for promotions and order confirmations.

Here’s what your DLT registration might look like:

Step Action Principal Entity Register “Delicious Bakes” with KYC on Jio DLT Portal Sender ID (Header) Register “DL-BKRY” as your Sender ID Template 1 (Promotional) “Get 10% off on all cakes! Visit us today at Bakery St.” Template 2 (Transactional) “Your cake order has been received! Thank You!”

Let’s now understand what kind of messages you can send to keep the customers informed.

Promotional SMS “Flash Sale! Buy 1 Get 1 Free on all bakery items. Visit us now!” To promote offers or deals

Transactional SMS “Your order has been confirmed. It will be ready by 5 PM.” To share important order updates.

Promotional Messages: These are marketing messages that a business typically sends to inform the customers about the latest deals, discounts, etc.

Transactional Messages: These are non-marketing messages usually for updates like order confirmation, OTPs, payment confirmation, etc.

What You Need to Know for DLT Registration

Here are several key points that you must keep in mind when opting for DLT Registration.

KYC is Mandatory: You will need to submit documents like a business license, GST number, etc.

Multiple Headers: You can register multiple Sender IDs for different purposes such as one for promotions and another for alerts.

Template Approval: Every message you send must match a registered template or it won’t be delivered.

Benefits of DLT Registration for Your Business

DLT registration not only ensures compliance but also brings several advantages to your business. It enhances both your communication strategy and customer trust.

Better Reach: DLT registration ensures your SMS campaigns reach customers without being blocked.

Improved Engagement: Customers are more likely to trust and respond to messages from registered businesses.

Spam-Free Interactions: It helps create a cleaner communication channel which is free from spam messages.

Conclusion

DLT Registration may sound like a bit of paperwork, but it’s an essential process that helps ensure your messages are delivered safely and securely to your customers. Whether you’re sending promotional offers or transactional updates, getting your business registered will protect your brand and ensure compliance with telecom regulations.

So, if you’re ready to get started, contact MySMSMantra for a smooth DLT Registration process.

Frequently Asked Questions

How long does it take for DLT registration to complete?

Usually, it takes 2-3 days for the verification process to complete.

Can I send SMS without DLT registration?

No, telecom operators won’t allow you to send bulk SMS if you aren’t registered on the DLT platform.

Do I need to register separately with each telecom provider?

No, you can register with one provider and it will work across all operators.