What Does Instagram Have Up Its Sleeve for 2023?

Let’s find out…

It’s no secret that Instagram has had quite an eventful 2022. While it hit a positive milestone by reaching 2 billion users, it also faced major backlash from those users when it tried to adopt a TikTok-style feed.

Instagram’s identity has always been rooted in sharing photos, but based on recent changes, it looks like those days might be numbered…

READ MORE: Instagram Chief Outlines Key Areas Of Focus For The App In 2023 

So, with all of this in mind, Adam Mosseri, the Head of Instagram, tells us the top three priorities the platform will be focusing on for 2023:

• Inspiration: Instagram wants to inspire its users to be more creative when it comes to creating content and engaging with their audience. In response, you will be seeing more visualization tools for editing videos or photos. 
• Discovery: There will be more of a focus on encouraging their users to discover new accounts that focus on their interests and what they enjoy. That means the algorithm will be pushing more new creators and pages your way. 
• Connections: In an effort to help users spark more connections with others on the platform, Instagram will be opening up additional opportunities to share posts or messages to smaller, more private groups. 

These new content tools could provide fresh ways for marketers to fine-tune their strategies and maximize engagement on Instagram, but what are your thoughts? Do you think Instagram is headed in the right direction? Reply to this email or tell us on Twitter! 

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