What does the Rainforest Alliance certification mean?

The Rainforest Alliance certification, through its Sustainable Agriculture standard, allows companies to validate that their production is sustainable and with better crops.

The bananas and natural ingredients that AgroAmerica produces have the Rainforest Alliance certification, which guarantees their sustainability. AgroAmerica prioritizes the conservation of natural resources and biodiversity and the well-being of people, employees, and nearby communities. On the other hand, the Rainforest Alliance Identity Preserved Certification guarantees that all the fruit processed in AgroAmerica's natural ingredients plant has the Rainforest Alliance Certified seal.

How does the Rainforest Alliance Certified seal help people and nature?

The Rainforest Alliance Certified seal allows consumers to recognize and choose products that contribute to a better future for people and the planet. The little green frog on the seal means that the certified product or ingredient was made using methods that support the three pillars of sustainability: social, economic, and environmental. This responds to the market demands, which is looking for better products and the guarantee that they are produced sustainably and responsibly, contributing to a healthier planet.

The Rainforest Alliance certification standards focus on the following topics:

• Forests: Rainforest Alliance training and certification programs promote best practices for protecting standing forests, fostering the health of trees, soils, and waterways, and protecting native forests.
• Climate: Standing forests are a powerful natural climate solution. Rainforest certification promotes responsible land management methods that increase carbon storage while avoiding deforestation.
• Human Rights: the certification advances the rights of rural people through standards and assurance systems that provide robust strategies for assessing and addressing labor issues related to human rights. Independent studies demonstrate that workers on certified farms are more likely to have better working conditions, personal protective gear, and labor protections.
• Livelihoods: Rainforest's approach is based on the understanding that ecosystem health and the economic stability of rural communities are mutually dependent. Certification has been proven to generate measurable economic benefits for farmers and forest communities around the world.

The green frog and its meaning

The certification seal is the "green frog," which has become an international symbol of sustainability. According to Rainforest, frogs are what scientists call bioindicators—meaning that a healthy population of frogs indicates a healthy environment. This is why the Rainforest Alliance chose the red-eyed tree frog as its mascot more than thirty years ago, as this bright-eyed amphibian is commonly found in the neotropics, where our founders first started working to protect tropical rainforests.