What to Expect at the Biggest Atlanta Shoe Market Yet
Footwear News
Keeping you up to date on top news in the footwear industry, groundbreaking fashion trends and the who's who in shoes.
Welcome back to FN Daily, where we break down the biggest stories happening in footwear and retail.
Today we have a preview of the upcoming Atlanta Shoe Market and the back-to-school season. Plus, Adidas and Manchester United Football Club ink a $1.1 billion partnership extension.
Here's what you need to know:
The Atlanta Shoe Market (TASM) has never been bigger.
“There is no other show to go to in the U.S., where you can see all the shoe lines. It’s definitely the largest show in the country,” said executive director Laura Conwell-O’Brien.
She estimates that over 1,500 brands will exhibit at the trade show’s next edition, on Aug. 12-14 at the Cobb Galleria Centre in northwest Atlanta. Among the participating brands are popular names such as Skechers, Ugg, Crocs, Merrell, Steve Madden, Salomon, New Balance, Chinese Laundry and Sam Edelman. New labels include Josefinas, People Footwear and Shoes for Crews.
However, in many ways, Conwell-O’Brien said TASM is still the same event that the industry has come to appreciate as an opportunity to conduct business face-to-face.
After a slower than expected Q1, retailers are holding out hope that a robust back-to-school season will give them the boost they need to make up for lost ground.
Recommended by LinkedIn
Consumers will likely still spend cautiously. But luckily for retailers, they are more likely to spend on kids’ products than they might in other fashion categories, which could give many kids-focused retailers a leg up during the season.
Retailers will still need to compete to stand out this season. And the stores that emphasize value, newness and a compelling in-store experience will be in the best position to win over consumers in the back-to-school season, according to experts.
Read more about how retailer's are navigating the season here.
Manchester United Football Club announced on Monday that it has signed a 900 million pound (or $1.1 billion) partnership extension with Adidas, which will remain the official kit supplier for the club.
The new agreement extends the groups’ partnership though June 2035.
Adidas had a similar agreement with Manchester United between 1980 and 1992 and reunited 23 years later in 2015 when the brand inked a 750 million-pound (or $1.3 billion) deal to sponsor the club, taking the reins from Nike.
Zoom out: The deal comes at a crucial time for Adidas, which is currently in need of additional revenue streams after it ended its Yeezy business last year.
Need more shoe news?
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1yThanks for the updates on, The FN Daily.