What is Facebook conversion API?

Facebook Conversion API, also known as the Conversions API or CAPI, is a tool provided by Facebook that allows businesses to send customer events directly to Facebook's servers. It enables businesses to track and measure conversions that occur on their websites or apps, even when cookies are not available or blocked. By using the Conversion API, businesses can provide more accurate and reliable data to Facebook for ad targeting, optimization, and reporting purposes. It helps businesses gain a better understanding of their customers' actions and behaviors, ultimately improving their advertising campaigns on the Facebook platform.