What Great Press Releases Have in Common

Between all the noise of PR, you'll find thousands of companies and business owners distributing fresh press releases every day and everywhere!

Everyone is trying to attract the media outlets' attention through press releases on newswires, social media, and even extravagant conferences. If you closely look at these official statements, you'll find there are press releases that will bore or overwhelm you with all the details. But then, there are press releases worth reading and emulating.

Without a doubt, you'd want to produce a press release that creates genuine buzz among journalists. It would help if you found ways to make media outlets be interested in you and your story.

And the first outstanding step you can make is to examine the 'great press releases.'

That's an important point to remark because you might be quickly falling into the trap of following what most companies and business founders have been doing with their press releases—they're often dull, self-absorbed, or lengthy.

Having read and crafted several press releases, I can definitely say that great press releases contain elements beyond written words.

If you've been following our discussions on Episodes 41 & 42 about the significance of press releases for organic PR, you'd be more interested in what I'm about to share with you!

In this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that achieved national recognition. You'll gain expert insights that are extremely difficult to find in the tight PR competition.

By looking at these exemplary models, you’re taking that unconventional yet proven step to help your press release stand out from the rest!

"The most successful press releases are used as conversation starters and as seen as a tool to get on the radar because it's not the entire journalist story. It's just a way to get the journalist to be interested and then get on the phone with you so that they can ask you more questions in hopes that they will turn it into an article."

-Gloria Chou

No matter what season you're in, whether or not you're launching, think about the possibility of using a press release. Once it's out on the internet, it's forever searchable, and you'll get steady traffic back to your website. You just can't miss this episode if you finally want to launch and create that great press release!

Topics We Cover in This Episode: 

• How being specific makes your press release great
• Examining exemplary press release structures and content
• The importance of concise and relevant messaging in press releases
• How press releases help you in your SEO and PR activities
• The elements and characteristics of a well-performing press release
• Insider tips and tricks in testing your press release

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.