What happened in Marketing: CTV + Retail AdTech upgrade spree, LinkedIn AI & TikTok Search
The D-Day billboard calling out Rishi Sunak for leaving the event early.

What happened in Marketing: CTV + Retail AdTech upgrade spree, LinkedIn AI & TikTok Search

The LinkedIn version of The Social Juice is back, What's missing? The newsletter on substack includes a 'trending news' section and curated marketing data of the week.

You can read the substack version here: The Complete Edition


Top 6 Updates of the Week 🪩

  • Youtube rolls out Thumbnail Test & Compare feature, you can test up to 3 different thumbnails.  (TZ
  • Meta to stop AI training using public content in the EU & UK, the company is disappointed.  (FB
  • LinkedIn launches new AI feature for Job search, Coaching and more.  (LB)
  • Pinterest launches new AI tools for ad performance and creative. (NS)
  • X makes likes private for everyone, creators can still see how liked the post. (Eng
  • YouTube testing server-side ad injection to fight ad blockers, offensive-mode. (XC)


TikTok 🎶 

  • TikTok’s new guide in partnership with Ipsos shares insights to improve brand marketing (read)
  • TikTok launches new series #OfftheRecord giving an insider look into music artists. (NS)
  • TikTok’s new GenAI feature to create custom backgrounds is too AI. (view)
  • TikTok takes ninth spot as the biggest online beauty and wellness retailer in US. (NS)
  • TikTok expanding access to 60-minute video upload to more creators.  (view)
  • CapCut & Shopify partner to launch new app for shop owners. (leak)

 Instagram & Threads 🗂️ 

  • Instagram testing new ad format for Stories, a new ad banner shows at the top or bottom of the story, people are annoyed.  (404)
  • Instagram allowing influencers to share creator insights to advertisers publicly, this is awesome. (TR)
  • Threads testing a new option to automatically turn IG post links into Images & Carousels. (TR)
  • Threads App launches live scores for MLB games. (MS)
  • Instagram working on ability to create custom AI avatars. (XC)
  • IG working on folder management for DMs, customise your inbox like a sheet. (XA)
  • Instagram’s multiple prompts sharing best reels practices. (thread)

Meta 😅

  • Meta shares safety measures they are taking to protect athletes and fans in this Summer Sports Season. (FB)
  • Polls for Facebook Reels are here.  (JL)
  • Facebook now shows highlights reels under insights. (VW)
  • Proposed EU Chat Control law wants access to scan your WhatsApp messages. (IT)
  • Meta and other Big Tech platforms to join IARD to crackdown Underage Alcohol Ads. (read)
  • WhatsApp upgrades calling features on desktop and mobile with speaker spotlight and audio improvements. (WA)

X (Twitter) 🕹️

  • X could get shut down in Indonesia over the new adult content policies.  (XD)
  • X goes official with launch of advanced analytics for premium members. (PM)
  • Hidden replies on X Posts have a new “click-to-view” label: Show more spam. (GV)
  • Premium users can now turn on “show me funny Gork stories” in xAI.  (PR)
  • X regains Brand-Safety accreditation from TAG. (XD)
  • X executives are claiming 65% of advertisers have returned to the platform. (NY)
  • X will soon let you gift premium subscriptions to other users. (SK)

Youtube 🕹️

  • YouTube pushes controversial Desktop UI to all premium members. (YT)
  • YouTube tests AI-generated live chat summaries and Channel QR Codes.  (SB)
  • Youtube adds image search to the platform using Google Lens. (GG
  • Youtube tests User-generated effects for Shorts. (AP)
  • New test of AI summaries for comments section in YouTube Shorts. (AH)
  • Youtube handles now available in more languages. (View)

Google 🔦 

  • Google launches Custom Event Data Import for GA4. (SJ)
  • Google Ads phasing out card payments . (SL)
  • Google streamlines product listings through website crawl. (LN)
  • Google Search announces support for return policy markup at the organisation level. (SL)
  • Google Ad manager updates give publishers more creative control. (SL)
  • Google Analytics fixes paid search attribution. (SL)
  • Google launches WhatsApp Integration for Business listenings/profiles in Brazil. (ST)
  • Old Google Ads UI to sunset on 30th August. (TC)
  • Google Ads testing new call & location extension ad format. (SR)
  • Google Merchant Center Certification required for carbon emissions related labelling. (GB
  • An Interview with Elizabeth Tucker, Directors, Product management , Google Search. 
  • Google reveals new LLMs for health and wellness. (GR)

Agency News 

  • Sainsbury’s appoints PHD as sole media planning and buying agency. (MB)
  • Former Adam & Eve/DDB Chief Executive Matt Goff and Anomaly managing director Mike Wilton launch new agency, Ark. (CL
  • Hanes appoints Special U.S. as creative AOR. (RG)
  • Greater Anglia and Stansted Express appoints Atomic London as Integrated Creative Agency. (LB)
  • Bega Group appoints The Royals to its Dairy Farmers Brand Portfolio. (BL)
  • Designit hired as Creative and Media AOR for Zipfizz. (MP)
  • Hanson Dodge appointed to run creative for JOJO’s Chocolate. (PR)
  • Volkswagen Group selects Omnicom for global media account. (AD)
  • C Spire appoints Lewis as agency of record. (BY)
  • William Grant & Sons hires eight&four for social launch of new luxury whisky brand. (LB)
  • Clemenger BBDO Launches Social, PR and Influence Practice + Chemistry Set.  (LB)
  • Atlantic NY flips the RFP process, inviting brands to pitch the agency at Cannes. (AD)
  • Publicis to launch new anti-BS AI bot at Cannes.  (MB)
  • Priceline Selects Omnicom's PHD as New Media Agency of Record. (PR)
  • Birds Eye Owner Nomad Foods review pan-European creative account.  (CL)

Brands & Ads 🏓 

My Favourite: Liquid Death’s new ad campaign stars The Deep from The Boys TV Show, calling out the sugary drinks economy. 

  • IKEA’s latest campaign spotlights victims of domestic campaign in their traditional ad style. (FC)
  • Adidas UK’s Euros campaign featuring Jude Bellingham uses ‘Hey Jude’ from The Beatles to target hopes of Brits. (MA)
  • KFC’s new campaign asks consumers to have faith in chicken, when things go crazy, don’t get lazy, get KFC.  (MT)
  • Apple’s ad campaign ‘Big Fish’ promoting iPhone & Apple Watch in a bundle. (ZT
  • Three UK is targeting mums and their problems and solving it with new slogan ‘Life needs a big network’. (watch
  • British Heart Foundation honour Young Football fans who lost their lives to Heart disease. (LB)
  • Stripe launches first brand campaign, it’s typical campaign targeting enterprises.  (LB)
  • Paris Hilton helps Absolut to get the pink vibes, trying to win the summer with Pink. (ad)
  • PLEZi’s ad campaign starring Kristen Bell calls out Sugary babies.  (LB)
  • Lemonade Dolls use edutainment in their ad campaign to send a strong message across UK. (watch)
  • Ryan Reynolds introduces ‘Vasectomy Cocktail’ in father’s day campaign promoting new deadpool edition of Aviation Gin. (AW)
  • Budweiser’s ad campaign “Bring It Home” uses the memories of joy and Geoff Hurst, only survivor of England’s 1966 Word Cup winning team. (watch)
  • Corona’s new Olympics ad spot, transitions from golden moments on the track to nature. (VW)

AI 🤨

  • Edward Snowden & Others are criticising the news of a former NSA director joining OpenAI’s board.  (FT)
  • Open AI selects Oracle Cloud Infrastructure to Extend Microsoft Azure AI platform. (PR)
  • Apple introduces Apple Intelligence/AI for iPhone, iPad and Mac. (AP)
  • Picsart partners with Getty Images to launch Commercially-Safe AI image generation. (PA)
  • Luma Labs launches Dream Machine, a new video generation model. (LL)
  • Apple’s AI for Image generation has a taste problem. (MT)
  • Databricks expands Mosaic AI to help enterprises build with LLMs.  (TC)
  • OpenAI welcomes new CFO AND CPO. (OA)
  • Forget Apple Intelligence, Havas Red launches Agency Intelligence. (HR)
  • Elon Musk drops new lawsuit against OpenAI and Sam Altman. (JP)

Snapchat & Reddit

  • Reddit partners with IAS and DoubleVerify to launch third-party verification for advertisers. (MB)
  • Snapchat brings AR lenses to Skype. (NS)
  • Snapchat+ now allows you to add Bitmoji pets to chats. (SP)
  • Snap applies for a new patent to changes user voices with AI. (DU)

Pinterest 

  • Pinterest and DoubleVerify expand their partnership to bolster authentication. (DV)
  • Pinterest’s new partnership with composable commerce platform VTEX to scale social commerce. (PM)

Microsoft & LinkedIn

  • LinkedIn newsletters get new updates for audience engagement and cover images. (check)
  • Microsoft delays Recall AI + admits that maybe surveilling everything you do on your competitor isn’t a brilliant idea. (FT)
  • Microsoft accepts responsibility for issues raised in hack report. (AX)
  • Microsoft to sunset GPT Builder on July 10. (MS)

Marketing & AdTech 

  • Nielsen teams up with LiveRamp to Connect Advanced Audiences for Big Data and Cross-platform Measurement. (NS)
  • Samsung Ads join U.S. Joint Industry Committee, a step to provide their audience data to third-party firms.  (PR)
  • Yahoo and The Trade Desk in an ongoing crisis, Desk could end access to Yahoo’s media inventory.  (DD)
  • DoorDash announces new alcohol delivery partnerships, ad features + new AI partners. (AB)
  • IAB Tech Lab launches ad creative ID framework to improve CTV Advertising. (PR)
  • US Plastic Pact delays target from 2025 to 2030.  (MB)
  • Albertsons Media Collective launches Collective TV, powered by First-Party Data. (NW)
  • Yahoo upgrades their mobile news app with new AI features from Artifact App. (WD)
  • XR and AD-ID partner to improve cross-platform ad experiences.  (MT)

  • MNTN launches MNTN matched, A keyword-based audience builder for CTV.  (MN)
  • Stagwell expands Global Affiliate network with additions of four independent agencies. (NS)
  • Walmart signs as partner for Forbes’ inaugural Creator Upfronts.  (MD)
  • Smart TVs tracking what people watch, to inform your ad campaigns.  (NS)
  • Publicis Groupe Canada launches 2 new data-driven solutions. (GC)
  • Harps partners with Grocery TV, expanding retail media network to 4,800+ stores. (PG)
  • IRIS.TV and PMG partner to Boost Carl's Jr. CTV ad campaign with AI-Enriched Contextual Targeting. (PR)
  • Discord’s new monetization features will help developers make money easier than before. (TV)
  • Dominos UK and Brewdog partner to ride the Euros vibe. (FC)
  • Comcast and ITG announced a strategic relationship and integration between AdFusion and Storyteq. 

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MarTech Releases & AI

  • Jacquard - A new enterprise tool for brand messaging at scale.
  • Sonobi - The Audience-first programmatic platform launched new solutions for Precision Political Campaign Targeting. 
  • Connatix - The VideoTech platform for premium advertisers launches Data Intelligence Suite. 
  • VoxQI -  The platform offering predictive analytics for real-time message testing and risk assessment for social and content.
  • Portless - You can ship orders directly from China in just 6 days.*
  • DanAds - The Automated Ad sales platform, announces new partnership with Brand Metrics.

* highlights a paid partner, you can book your ad spot here.

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Michael Fink

📧 Co-Founder at Prism Reach: Pioneering AI-Driven Email Marketing | Bye 'Hi Joe', Hello True Personalization & Newsletter Revenue

6mo

Rishi's reliability aside, your newsletter sounds like a refreshing 🥤 of marketing wisdom! Where can I subscribe? 😇

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