What I Learned About Presentation Design from my Days in Motorsports
Emily Kendall
Living up to my namesake as Co-founder of EmpowerMe Living, Kendall Building Group and Industrious Marketing. Author of "Let it Flow." Writer of "The Letdown" on Substack.
I started my career at NASCAR and had the opportunity to travel all over North America, work with some amazing people and be a part of exciting projects. (Note - I had never been to a race in my life until the Daytona 500 the week I started, and yes, as a Cincinnatian, “Junior” will always be Ken Griffey to me.)
My favorite project was the NASCAR Hall of Fame, which involved an extensive interdisciplinary team of world-renowned architects, best-in-class general contractors, city of Charlotte government officials and the incredible museum exhibit design team from Ralph Applebaum Associates.
The team at RAA taught me something about how people interact with exhibits that I carry with me today and help clients apply to presentation design.
In the museum world, museum goers fall into one of three categories: streakers (no, not that kind of streaker), strollers, and studiers.
These same categories generally apply to the people who are going to interact with your presentation, which is important to consider as you design your slides.
How do you spot them? Which one are you? How do you design presentations for them? Read more over on our blog.
Commercial real estate developer and consultant, Dad, Coach and Husband (not necessarily in that order)
2yI had no clue that’s where you started! I love the NASCAR HOF! Great mix of tech and history!
Rare Disease Sales, Trade and National Accounts, Specialty Distribution, Hospital Account Management
2yI am a streaker- it is so important to know your audience- I never would have thought about it this way!