What is Interactive Video and Why Should You Use It?

Introduction

Marketing and viewer engagement have a strong connection that boosts brand growth. The more viewer engagement will be the more people will watch and interact with the brand's marketing campaign. It also leads to the brand's exposure to broad demographics as well. Viewer engagement can be boosted with the help of interactive video.

An interactive video helps businesses to boost engagement by offering exceptional viewer experiences. It is one of the most popular ways of making people aware of the brand and its offerings. The audience engages with the interactive videos more easily than other forms of content. Interactive video offers many benefits that make it perfect for brand promotion and marketing campaigns. Explore more about interactive video and reasons to use it here.

What is Interactive Video?

The most common question that people ask is what is interactive video that needs to be answered. An interactive video is a type of engaging video content that is tailored to boost audience engagement. Interactive videos enable viewers to engage and interact with the content included in the video. An interactive video offers different ways to engage with the content that ensures high retention. It is a lot different than traditional videos that are limited to playback controls.

An interactive video includes different interactive elements such as clickable links, gamification, 360-degree views, hotspots, product recommendations, and CTAs that boost audience engagement exceptionally. Now you have the answer to the question of what is interactive video and get the basic idea of the reason to use it for marketing strategies. Get deeper to know why to use interactive video here.

Why Should You Use Interactive Video?

• Enhanced Engagement: Interactive video boosts audience engagement effectively as it offers a tailored experience. Brands use target audience data to create dynamic personalized video content as per audience choices and preferences. The audience engages with an interactive video as it offers personalized learning experiences.
• Improved Learning and Retention: Interactive videos help to improve learning and customer retention. Marketers use interactive learning elements such as quizzes, polls, gamification, and QNA to offer tailored learning experiences. Retention also increases when viewers engage with the offered content and feel satisfied.
• Better Customer Insight: An interactive video offers better customer insight and relevant data for content optimization. Interactive videos can engage the audience and store relevant data related to their choices, preferences, buying behavior, and purchase history as well. It helps marketers to offer more relevant experiences to the target audience.
• Increased Conversions: Interactive videos are the best way to boost conversions. It offers relevant experiences that satisfy the needs of the audience. The audience engages with the content by taking quick action that leads to higher conversions.
• Enhanced Personalization: An interactive video offers opportunities to boost personalization effectively. Marketers can use relevant data captured by interactive video to optimize and personalize content as per the needs and choices of the target audiences.

How to Implement Interactive Video?

• Define Your Goals: It is necessary to find your goals for a successful interactive video campaign. You should find the reason to create an interactive video. Find the answer to the question of why you want to achieve this through interactive videos.
• Plan Your Interactivity: Now it's time to plan the interactive video from beginning to end. It includes script preparation, effective storytelling, the video editing process, selecting interactive elements, and making produced content compatible with every device. You can also choose an interactive video company India for guidance and support.
• Create Compelling Content: You should create compelling and dynamic content after planning your interactivity. Create interactive videos that can resonate with the expectations of the audience and keep them engaged. Offer relevant experiences by creating a strong brand story. An interactive video company India can help you to create compelling content if you don't know how to do it.
• Test and Optimize: Testing and optimization are the most crucial steps after creating compelling content. You should conduct A/B testing to analyze the performance of the created videos. It will also help you to optimize the content if required.

Case Study: Tanishq's Success with Personalized Interactive Video

Tanishq - Titan Company Limited is a well-known jewelry brand in India that collaborated with one of the leading personalized video interactivity platform, VSPAGY to boost engagement. Tanishq wanted to engage its customers with relevant communication when their Golden Harvest Plan gets matured. Since each customer has a different slab structure at the maturity the catalogue mapping with each customer was different. The opportunity was to leverage the VSPAGY platform and create personalized engagement with customers to browse catalogues that are relevant to their specific amounts of maturity in their Golden Harvest Plan accounts and take decisions easily and quickly.

Solution Offered by VSPAGY

1. VSPAGY created a hyper-personalized interactive video campaign to notify the target customers about their Golden Harvest Plan maturity.
2. VSPAGY added one personalized video with interactive elements at each stage of the video by incorporating CTAs.
3. VSPAGY sent auto-generated video streams to individual customers to notify them about their Golden Harvest Plan maturity.
4. VSPAGY personalized each video by adding individual customers' names and plan details.
5. Customers had the option to locate the nearest Tanishq store by redirecting to the product's page and choosing the option for further inquiries.

Conclusion

Interactive video has helped lots of brands to boost engagement and conversion. It enables brands to know their target customers and their actual expectations of the brand. Interactive video enables brands to tailor personalized experiences to satisfy customer demands. Many interactive video platforms are available that can help you create dynamic interactive content to boost conversion and engagement. Utilize the power of interactive video and experience rapid business growth.