What Are Interactive Videos? 20 Best Examples That Broke New Grounds

In a survey by Spiel, more than 95.4% of people attributed their video marketing success to this one video format:

You guessed it–interactive videos.

The same survey found that for 86.2% of people, interactive video format was the obvious choice for their future marketing videos.

But what’s so special about interactive videos, a rapidly growing sector in digital media? 

While traditional videos have been a reliable medium for digital content for so long now, their linear nature often leads to passive consumption, where viewers simply watch without engaging.

This passive engagement is a significant problem in an era where active participation is key to not only capturing attention but also retaining it. 

This gap highlights a missed opportunity in industries like marketing and education, where hands-on engagement is crucial.

In this article, we delve into why interactive videos are not just a novelty but a necessity in today's fast-paced, interaction-driven digital landscape by exploring 20 of the best interactive video examples.

1. What are Interactive Videos?

Interactive videos are videos that allow viewers to interact with visual content through actions like clicking, dragging, scrolling, and hovering, creating a more engaging and personalized viewing experience in the process.

Let’s understand the appeal of interactive videos with some amazing examples covered in the upcoming section.

20 Best Interactive Video Examples

1. Banqer 

Did you know that YouTube was the first online video platform to let users upload 360-degree videos in 2015?

Ever since then, YouTube has been the home of many interactive videos of all shapes and sizes.

One such innovative example is this video from the YouTube channel, Banqer .

It embraces the Point-of-View (POV) format of videos with mixed-media animation elements to tell a story in just 39 seconds.

The end-screen feature on YouTube allows this video to be truly interactive by branching the action at the end into three separate short videos.

2. Deloitte

Greeting new employees with a video before they join your establishment has mostly become generic nowadays.

While there has been a switch to branded videos to welcome recruits, it has mostly come at the cost of making the welcome experience feel less personal.

How do interactive videos solve this problem?

This video by Deloitte answers this magnificently.

While preserving the appeal of using videos to make a first impression, they decided to go above and beyond with their welcome video by adding interactivity to it.

Interactivity helped Deloitte showcase their fundamental values to new employees while doubling down on the personalized viewing experience.

3. Nicky Case

According to statistics by Forbes, anxiety disorders affect almost 19.1% of the population of the United States.

That’s almost 40 million people!

Videos can help spread awareness regarding anxiety but interactive videos take this a step further.

Here’s Nicky Case’s interactive video to demonstrate this.

It cleverly introduces the interactive elements in the video as the neurons found in the human brain.

As you interact with the elements, it loosely simulates the working of the neurons.

It then urges viewers to interact with the elements depicting a human brain suffering from anxiety, giving an accurate glimpse into how anxiety disorders affect the brain.

By using animation and interactivity, the video takes a light-hearted approach to talk about anxiety without sacrificing on the brevity of such mental disorders.

4. Nespresso

According to Hubspot's blog on product videos, 73% of consumers who watch a product video will make a purchase.

It’s because product videos give a chance to virtually demonstrate a product to prospective consumers and show them how it meets their needs.

However, interactivity enhances the experience by letting the consumers control the demonstration to their liking.

Nespresso UK leverages this concept perfectly in this interactive video.

This video showcases their coffee-making system and uses interactive elements to appeal to first-time users and existing customers alike.

Based on how viewers interact with the video, the product demonstration alters accordingly, giving it a more dynamic viewing experience that leaves no stone unturned.

5. Asurion

Another great aspect of demo videos, especially product demo videos, is their ability to answer various questions that consumers may have regarding a product.

By turning these questions into FAQ videos, consumers can quickly get their queries answered.

What happens when you add interactivity into the mix?

We’ll let Asurion show this with their interactive FAQ video.

With the help of interactive elements, it reimagines the buyer’s journey of a consumer looking to purchase speakers and answers their common questions.

With interactive infographic elements that pop up at appropriate places, the video does a great job of informing while entertaining at the same time.    

6. Lifesaver

The American Heart Association strongly recommends learning CPR as it saves lives during unforeseen emergencies.

But learning a hands-on medical procedure like CPR requires physical demonstration.

While there are instructional videos on CPR that virtually demonstrate the procedure equally well, the question remains.

How do you strike a balance between the virtual and physical when it comes to medical procedure demonstrations?

Lifesaver Organization saw an answer to this question with interactive videos.

They decided to turn their video landing page into an interactive platform that teaches CPR in a truly unique way.

The interactive elements enable viewers to interact with real scenarios where the need to administer CPR is required, contributing to a more realistic learning experience.

7. Interactive Coworking Space Tour

Here’s an innovative interactive video example from Groundswell that reimagines the concept of a virtual tour.

Hosted on Mindstamp , It starts off by giving the viewers the chance to learn about their coworking spaces and what it has to offer by interacting with a menu (as can be seen here). 

The call-to-action buttons on the menu are specific so as to not confuse the viewers during their interactions, giving them everything they need to know through a single video. 

8. LaCantina

Here’s another brand that took advantage of interactivity to revamp their virtual tour experience.

LaCantina Doors uses this interactive video to give viewers a more immersive display of their door and facade designs.

Hosted on eko , it starts by walking viewers through the interactive layout of the video. 

It primarily uses on-screen interactive elements to help viewers explore aspects of LaCantina’s door designs in more visual detail.

9. “You Vaguely Remember Someone” by Eko

What happens when you mix a bit of interactivity into a conversation between two human beings?

You get this video by Eko titled “You Vaguely Remember Someone”.

The interaction is based on a realistic premise of meeting someone after a long time and trying desperately to recall who they are.

Interactivity turns this dilemma into a fun game where the actions taken by the viewers decide the outcome of the interaction.

With several interactive elements leading to unique outcomes, the video beautifully captures the various possibilities of interactions as they unfold in real life.

10. “Workplace War Zone” by EmC Leaders

It’s time brands let go of the hard sell when it comes to selling their corporate training modules.

How can interactivity help brands do this? This example might give some answers.

EmC LEADERS , along with the help of The Interactive Story , made use of interactivity to increase the sales on their Emotional Intelligence Masterclass.

Interactivity in particular helped EmC adopt subtle persuasion that engaged customers and gradually introduced them to their ideals and values.

The interactive elements in the video lets viewers choose between traditional responses and empathetic responses, each leading to any one of the three alternative endings of this video.

But the endings come with a powerful incentive. 

By providing viewers with a free guide to developing emotional intelligence, it acts as a sales funnel genuinely convincing viewers to purchase their masterclass.

While these examples give a glimpse into the power of interactive videos, you are yet to see the full picture.

You might be wondering what makes these interactive videos so effective.

Or you could be inspired by these examples to give interactive videos a shot and are looking for a systematic way to get started.

If this is the case, our detailed blog on interactive videos has got you covered!

From a step-by-step guide on creating your own interactive videos to exploring 10 more examples of interactive videos from brands like Amazon and Nike, our blog leaves no stone unturned.

But in case you want to jump straight to getting your interactive videos made faster and cost-effectively, Broadcast2World is here to help.

Contact us today for a FREE video consultation and let us help you out with your interactive videos.