What are Juice Concentrates & why are they becoming increasingly popular?

Juice concentrate is the leftover after the water has been removed from fruits & vegetables, which contains all the necessary vitamins & minerals of the respective fruit or vegetable and thus has a high nutritional value. With a longer shelf life than regular juices, along with lower packaging, storage, & transportation costs, it has gained immense popularity worldwide in recent years, with more & more people showing a greater inclination toward consuming such beverages.

Considering these dynamics, a recent research report by MarkNtel Advisors has projected around 5.97% CAGR for the Global Juice Concentrates Market during 2022-27. It would be driven mainly by the increasing focus of people on healthy eating & including juices in their diets, and rising awareness among them about various health benefits of the concentrated form of juices over conventional liquids.

India, China, Japan, Australia, & New Zealand are the largest producers of fruits & vegetables worldwide, which is why manufacturers are setting up their manufacturing facilities across these countries and, in turn, proving beneficial for the overall growth of the juice concentrates market.

Some Important Facts Influencing the Popularity of Juice Concentrates

A paradigm shift to digital platforms to provide additional benefits to customers, such as lucrative offers, discounts, a wide variety, and quick doorstep deliveries, among others, has been highly profitable for many businesses, including the juice concentrates industry players. More and more people are becoming aware of the numerous health benefits of naturally & organically cultivated fruits and vegetables, i.e., proving instrumental in driving sales of naturally-derived juice concentrates.

These beverages are available in three forms— liquid, powder, & frozen, where liquids, followed by powder concentrates, are the most preferred ones owing to their easy preparation & consumption, especially for those with a hectic schedule. On the other hand, the consumption of the powdered form of juice concentrates is also rising worldwide, mainly due to the convenience of measuring & adding it to various food & beverages, coupled with its increased antioxidant properties & enhanced absorption capabilities in the body. Powder concentrates are utilized extensively in soups & sauces to enhance their flavor & nutritional value.

As new cuisines & drinks are being produced & served across several places, the demand for juice concentrates is surging for both alcoholic & non-alcoholic food & beverages, most popularly in bakeries & restaurants. Due to these growing end-user requirements, companies are introducing an extensive range of new products in different volumes, packaging, and with better shelf life to expand their customer base & yield significant profits.

Wrapping Up

Juice concentrates are indeed affordable & healthy alternatives to juices with longer shelf life and more vitamins & antioxidants, but at the same time are highly processed & well-loaded with artificial additives & preservatives. Factors like the growing number of working professionals that have minimal or no time for food preparation and the mounting health consciousness among consumers will continue to boost the production & sales of these beverages worldwide in the future. In addition, the rising inclination of consumers toward on-the-go or packaged liquids owing to their convenience is another prominent aspect likely to prove beneficial for the expansion of the juice concentrate industry in the years ahead.

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