What Krishna recommend for Brand Marketing – learnings from Gita

Yesterday, I had the opportunity to engage in the study of the Shri Bhagavad Gita alongside my 8-year-old son. It struck me how profoundly this ancient scripture relates to both personal and professional aspects of life. As I delved into the teachings, I discovered a compelling correlation between Arjuna's doubts and fears and the challenges faced by brand marketers. Arjuna's inquiries to Lord Krishna echo the concerns shared by individuals in the marketing industry, the responses provided by Lord Krishna offer invaluable insights that marketing consultants aspire to communicate to brand marketers.

In this transformed version (MY VERSION OF GITA) of the communication between Arjuna and Krishna, with a focus on brand marketing, we witness the relevance of the Bhagavad Gita's teachings and how they offer guidance to marketers striving for success. It is a testament to the timeless wisdom contained within this sacred scripture and its ability to inspire and enlighten individuals across various walks of life, including the dynamic realm of brand marketing.

Brand Manager (Arjuna): "I feel overwhelmed and unsure about our brand's position in the market. The competition is fierce, and I'm not sure if our brand can stand out and succeed."

Marketing Consultant (Mr. Krishna): "Dear Brand Manager, I comprehend your concerns, yet it is crucial to bear in mind that triumph in brand marketing emanates from possessing a definite vision, skillfully projecting your brand, and constructing a desired perception. Similar to a skilled warrior, it is imperative to embrace the uniqueness of your brand and establish a clear distinction from competing products. It is essential to create a strategic brand communication and advertisement dissemination strategy, based on objectives, and confidently execute it towards a targeted audience that aligns with relevant personas, thus avoiding any wasteful marketing efforts.

Brand Manager (Arjuna): "But Mr. Consultant, what if our brand's message gets lost or misunderstood? What if our marketing efforts fail to resonate with our target audience? I fear the consequences and the impact it may have on our brand's reputation."

Marketing Consultant (Krishna): Arjuna, it is prudent to recognize that fear and doubt are inherent human emotions. Yet, it is imperative for you to elevate yourself beyond these emotions. Approach the formulation of your brand's message with utmost thoughtfulness, ensuring it aligns seamlessly with the needs and desires of your target audience. Contemplate how your brand can address consumers' pain points and provide them with respite. Glean insights from past marketing endeavors and their effects, and adapt objective-centric strategies accordingly. Remain unwavering in your commitment to delivering value to customers and generating return on investment for management. Have faith in the ability of your brand's authenticity and consistency to foster meaningful connections with your target audience, be it immediate or enduring.

Brand Manager (Arjuna): "Krishna Sir, sometimes I question the purpose of our brand in this competitive market. It seems so focused on profit and market share. How can I find meaning and purpose in our brand's existence?"

Marketing Consultant (Krishna): "Arjuna, finding purpose in your brand is essential for long-term success, brand perception and customer loyalty. Remember that your brand is more than just products or services—it represents a set of values and promises. Align your brand's purpose with a larger vision that goes beyond just acquisition or profitability. You should align your marketing efforts for “Life Time Customer Value” associated with your brand. Seek to make a positive impact on people's lives and contribute to the greater good through your brand's actions."

Brand Manager (Arjuna): "Hey Krishna, the business world can be ruthless and focused solely on short-term gains. How can our brand maintain its integrity and ethical values while thriving in this environment?"

Marketing Consultant (Krishna): "My Dear Arjuna, ethical conduct is paramount in building a strong brand, customer trust on brand leads to repeat business, referrals and higher conversion rate through word of mouth along with contributions in up-sales and cross-sales. Uphold your brand's integrity, even in challenging situations. People love to business with people, ethical alignment may look slightly difficult in starting but it gives commendable results for business impact. Strive for transparency, honesty, and fairness in all your brand's interactions. Build trust with your audience by delivering on your brand promises consistently. Remember, true brand success lies in fostering long-term relationships based on trust and authenticity".

Brand Manager (Arjuna): "Thank you, Krishna Sir. Your words have given me clarity and renewed energy and determination. I will embrace our brand's uniqueness, craft our marketing strategies with conviction, and work towards creating a meaningful impact in the market."

Marketing Consultant (Krishna): "Arjuna, embrace your brand's challenges and opportunities with a clear vision, unwavering determination, and a commitment to ethical values. Your trust in your brand's offerings is most important, until you don’t trust your brand or your marketing communication or marketing plan, it is not going to work. Success comes to brands that stay true to their essence and resonate with the hearts and minds of their customers."

Remember, “Once basic thinking or approach of a marketer is in sync with the target audience, it will automatically improve quality of action and associated results.”

The Bhagavad Gita imparts priceless lessons that emphasize the importance of fundamental principles in brand marketing. It highlights the indispensability of establishing a distinct vision for the brand, setting it apart from competitors, formulating strategic plans, and upholding ethical conduct. Furthermore, the teachings underscore the significance of uncovering purpose and maintaining brand integrity, all of which function as guiding principles for marketers seeking to confidently navigate the competitive terrain and cultivate meaningful connections with their target audience.

Thanks for read. Stay tuned, next piece of the series will be released soon…..

Mohit K. Goel

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