What to Look for When Hiring a Physician Liaison

It can be difficult to define the role of a physician liaison because they are individuals who wear multiple hats for the organization. Hiring a top-quality physician liaison requires healthcare facilities and recruiters within that facility to look for individuals that possess sales, business development, clinical and data driven skill sets. This can be an arduous and stressful task for recruiters and executives.

Hiring a Physician Liaison

When posting a job to attract the right kind of candidates, some of the job titles that can attract talent are: physician relations manager, physician liaison, marketing director or community liaison. These keywords will likely attract individuals seeking new marketing opportunities and have experience in engaging patients and physicians in getting referrals.

Physician Liaisons have to build strong physician relationships. They need to do this by targeting the right providers in the right territories and adding value to their referring practices. Make sure to solicit advice and information from the liaison on what the market looks like that your company is trying to penetrate.

Qualities to Look for

Ultimately, when hiring a physician liaison, you are essentially looking for someone that will network for the company, and get your healthcare facility in the conversations of your practices services, making them the face of your practice. Therefore, communication skills, presentation skills and professionalism will be crucial. A good physician liaison can also analytically break down a problem and develop quick solutions. They are, more importantly, patient in the face of issues and strategize solutions calmly. Moreover, considering the integration and virtualization of healthcare technology, you will benefit from hiring a physician liaison that can leverage digital mediums to generate high valued referrals.

One of the hardest things for practices to measure is success in this role. So make sure to set clear objectives and goals for the physician liaison before they get in the field. Setting these targets will help you track and measure success.

An Urge to Grow

At PLC we make it easier for companies to find the talent they need to help grow their practice. Our vetted and experienced candidates possess the skills and qualities needed to be a successful physician liaison. Visit our contact page to learn more on how we can help your organization.