What Make Your Facebook™️ Ads Works Better?

Facebook Advertising

Facebook is probably the most neglected online advertising channel of them all.

Yeah yeah, we get it, Facebook best today.

So, how come their revenue is growing so fast?

not only do they have the biggest user base, with over 2 billion monthly active users, but they also seem to make plenty of money with their advertising system.

I think there’s a whole bunch of hypocrites out there.

Facebook has created the foremost powerful advertising platform within the world, which is successfully used by businesses of all sizes, from small mom and pop businesses to Fortune 100 companies. Advertisers have access to over 1,300 targeting options, 15 sorts of campaigns and over 1.59B users. 

If one out of each $10 in advertising is spent on Facebook ads, why everybody shuns the platform, apart from a few?

Do you know what I think?

I think every business tries Facebook ads, fails at it, and then blames the platform.

People just suck at making Facebook ads work for them. They don’t truly understand their target audience, so they place ads in the news feed of the wrong people, etc.

Today, I’ll help you out with that.

I’m going to show you a few examples of people who’ve been successful with Facebook ads and then walk you through setting up your first campaign without breaking a sweat.

Even if you’re a complete newbie, after reading this guide, you’ll have a good grasp of Facebook ads.

I mean it.

There are 5 types of Facebook ads:

• Inside the news feed on desktop
• Inside the news feed on mobile
• Right-hand sidebar on desktop
• Audience network on mobile
• On Instagram

All businesses want to start retargeting, which is great, but unless you are driving high-quality traffic to your site, retargeting won’t be effective. This is why you always need to have a Facebook campaign driving potential new customers to your store., as it’s most likely the first time the person viewing the ad has heard of your business and it’s also where your marketing funnel begins. This type of ad will generally have lower CTRs (click-through rate) and higher CPCs (cost per click) than retargeting campaigns, as the audience is less defined.

What Is Cost Per Click aka CPC Advertising?

Try checking Wikipedia for CPC and you will find a huge list of possible meanings for the acronym, but none of them is the CPC we are talking about.

Simply put, cost per click, or CPC for short, is a pay-per-click (PPC) advertising metric and model that determines the price you pay for each individual click-through in your ad campaigns.

A great alternative to the CPM/Cost-Per-Thousand approach (where you pay per 1,000 impressions), when it comes to the highly-competitive digital advertising space, finding ways to better manage your cost per click (CPC) is a vital aspect of mounting successful online ad campaigns.

The beautiful thing about CPC is you’re only charged when someone clicks your ad, so in theory, if your ad doesn’t get many clicks, you’ll benefit from getting thousands of impressions for free, while safeguarding against paying a heavy price for ads that don’t perform well.

The trade-off is if your ads do happen to perform well and you get a high click-through rate (CTR), and you’ll pay for each and every click, which can add up to big bucks FAST.

What’s the Difference Between Remarketing & Retargeting?

Traditionally, retargeting was used to talk about display advertising, whereas remarketing was reserved solely for email marketing. Some say that Google owns the term remarketing, whereas retargeting is Facebook’s. Currently, they are used interchangeably by marketers to mean the same thing.

Facebook Remarketing

What is Facebook Remarketing?

Facebook remarketing (also known as Facebook retargeting) is a way of reconnecting with Facebook users who have visited your website. This is achieved by installing a pixel on your webpage(s), which relays information back to Facebook.

If the user is signed in, their account is logged and is then eligible for retargeting campaigns. You must set up custom audiences to capture the users, and set a goal for them to complete (like clicking your phone number, for instance).

Those who don’t complete the goal are added to the custom audience list. This can be set to auto-remove visitors who eventually complete these goals. Additionally, you can easily segment within your custom audience, creating simple demographics and target them with relevant content.

Facebook remarketing can be extremely useful for small businesses:

Lower Cost Per Click

Facebook usually has a lower cost per click than remarketing on search engines. This is because Facebook traffic tends to be less targeted. Search engines usually work around pull marketing since the customer has searched for your product to begin with, but Facebook exposes new potential customers to your product (push marketing) since, really, Facebook users aren’t looking for you right now.

Mailing List Integration

You can create your Facebook remarketing campaign based on off-site lists such as mailing lists. All you have to do is create a custom audience and import the mailing list, then Facebook matches it up with the profile attached to the email. This way you can market to people who might not have even known you have a Facebook page.

Higher Conversions

Facebook remarketing allows you to drive higher conversions. If your industry is particularly competitive chances are your customer will be browsing multiple sites before they follow through on a purchase. Once they’ve left your site they might end up forgetting your name and you’ve lost a sale.

Remarketing to website visitors solves this.

When they leave your site and see you again on Facebook, you become more recognizable and that significantly increases your chances of converting them. If you want to exclude users who have completed a sale, then create a custom remarketing segment for those who visited your ‘thank you’ or ‘checkout confirmation’ pages, and they’ll no longer see your campaign.

Lookalike Audiences

One thing we love about Facebook is the lookalike audience. You can track the people who actually converted and build an audience out of them. Once you’ve done that you can then move on to your lookalike audience, which is essentially a larger group of people who share the same core attributes as the people who converted.

This is created by Facebook’s data mining and is achieved with the simple click of a button.

Social Proof

An obvious option for Facebook would be capitalizing on social proof. Happy customers will often share positive comments and engage with the content that you post, meaning previous customers can interact with potential ones.

When a potential customer sees all the positive feedback via remarketing, it can significantly increase the chances of conversion and increases brand loyalty in your existing customers.

Free Data Collection

You are under no obligation to spend when you create an account. This will link to your personal profile, and you can create your custom audience for free, for as long as you want before you actually produce your retargeting campaign.

 what is the ‘Facebook Remarketing Pixel’?

The Facebook Retargeting pixel is a small snippet of code that needs to be installed in the header of your website. It uses JavaScript to track any Facebook users that visit your website. This is done by ‘firing’ or pinging the Facebook platform, which then tracks their on-site activity.

It will not affect the function of your website in any way and can be installed by anyone with basic knowledge of HTML.

Remarketing KPIs

As with all things, your remarketing efforts need to actually be measured in order to figure out whether they’re successful. The following are the most important metrics to be keeping a track of and will give you a clear indication of whether you’re doing something right or wrong.

ROI – The most important of all the metrics. The formula for ROI is your gain from investment minus the cost of investment.

CTR – This is the click-through rate – the number of times the ad was clicked on. A higher click-through rate is very important, check the benchmarks below to see what kind of CTR you should expect for your industry.

CPC – Cost per click. To do that, take the total spend and divide by the number of clicks.

there are over Ways I have for you to Make Your Facebook Ads Better

1. Schedule ads at a specific time each day

If you haven’t changed the default settings placed by Facebook, you’re probably running your ads 24 hours a day.

While this can be great if you’re looking to target international Facebook users around the globe, it can also be a complete waste of time and money if you’re not.

Instead of running expensive ads at all times, AdEspresso recommends finding the best time of day for your ads.

2-offer something for free

It’s no secret that free sells.

By giving away a version of your product for free, you’ll start to see a dramatic increase in the effectiveness of your Facebook Ad campaign.

To get started with this, you’re going to want to figure out an offer that works for your budget and is guaranteed to convert trial users into paying customers.

Once you have this in place, you need to get started setting up an ad to effectively promote the offer.

This Facebook Ad from Plated offers four free meals and free shipping for new customers.

This is a very appealing offer for someone interested in the service, but who hasn’t had a reason to get started quite yet.

3. Exclude people who have already converted

Are you throwing money at people who’ve already converted through your ad?

If so, you’re wasting your time. It’s a bad idea to keep promoting to viewers who have already seen your ad and taken the action you’ve requested.

To solve this problem, you’ll need to create a custom audience for your Facebook Ad account. Look to use a Facebook targeting pixel to find out who’s converted with each campaign.

You’ll want to exclude this list of converted users from your targeting using the “Custom Audiences” section of your ad settings.

4. Target friends of fans

If you want to run an ad campaign that’s wildly successful, you’ll need a strong amount of social proof to make it work.

A great way to do this is to reach out to people who are friends with someone who already likes your page.

Facebook will display the connection, giving you an extra dose of authority and encouraging those readers to sign up for what you have to offer.

5. Target intersecting interests

Today’s marketing through Facebook Ads gives you the huge advantage of being able to target users with intersecting interests.

Look to create custom audiences with multiple overlapping interests, and reach out to those interests specifically.

you can target people who like Garyvee page and also interested in entrepreneurship or working from home or self-development and from 22 to 30 and has a Facebook page

so you narrower the audience to get you perfect customers

MY GIFT TO YOU

-Setting up a Facebook Business Manager Account is already done for you for free!

but How

I already have created a document to show you how to Set up a Facebook Business Manager

step by step

Finally, test and refine. No matter what you change with your Facebook Ads, you’ll need to adjust and see what kind of results you get.

The more you test, the more improvement you’ll see on a daily basis.

What do you think of Facebook ads?

How will you make your Facebook Ads better?