What the October 2024 UK Benchmark Report Reveals for Video Performance

Asset TV's October Video Benchmark Report is live, packed with insights for your next video marketing strategy.

Read the full report

Key Takeaways

• Top Company by Views: Baillie Gifford took the lead last month with the most views. Baillie Gifford, recognized for topping video viewership charts, is also making headlines with increased investments in AI-driven startups.
• Most Viewed Video: Sustainable Investing Masterclass: Challenges and Future Outlook claimed the number 1 spot.  The webinar reflects the growing consumer interest in ESG (Environmental, Social, and Governance). Content focusing on "green investing" aligns with this trend.
• With an average of 283 views per video and 9 minutes of watch time, aligning video content with current market and economic narratives is crucial. By merging industry benchmarks with UK-specific insights, you can enhance relevance and engagement in your target audience.

Why Does This Matter?

In today’s competitive landscape, knowing where you stand against industry benchmarks is essential for success. High viewer engagement doesn’t just mean more eyes on your content; it translates to greater brand loyalty, trust, and potential business leads.

Don’t get left behind. This report gives you the competitive edge, helping you tailor your content based on real, up-to-date viewer preferences.

Read the full October Benchmark Report HERE and set your strategy apart.