What Pages To Put On Your Writing Website

Whether you’re a new freelance writer researching what to put on a writing website — or you’re a busy writer making website updates to stay current — I’ve got your back!

Today I’m sharing key pages to include on your writer’s website to best showcase your small business and writing talents.

This past summer (2024) I celebrated 15 years as a full-time freelance writer focused on content marketing and journalism. Over the years I’ve redesigned, updated and changed my website many times! I’m pretty happy with the current formatting since it draws in readers, potential clients and my fellow creative friends.

What To Put On Your Writing Website

As you start to update or build out your website, consider adding these foundational pages to best inform your visitors.

1. About Page

This is where you talk about yourself. Many writers feature their professional background, formal education and how they got into the world of writing on an About page. You can also share personal details, such as location, if you are trying to secure writing jobs in your community.

Personally, I love when About pages go beyond the common stats and the writer shares insights about their hobbies, pets and family. I always try to include some of this relatable lifestyle content when I write employee profiles, so maybe that’s why I’m mentioning it here.

2. Writing Services

This is the nuts and bolts page. Think of your Writing Services page as your menu of what you offer. I like to highlight the types of writing I do, who I write for and how to get in touch with me to discuss a writing project.

Some writers will include rates on their Writing Services page. I’ve seen this presented as fee ranges based on a few factors, per word, per project or per hour. Some of my creative friends offer package deals, and share the cost. Others ask visitors to contact them for a personal quote. Do what feels best for you!

3. Contact Information

It’s most common to see writers sharing email addresses and social media handles. You can also choose to include your phone number or a virtual calling service that masks your phone number.

Most websites have plugins to add a contact form. The website visitor will fill in their information and the details are sent to your email so you can reply back to them. I find these handy! They also create a nice paper trail for ongoing discussions about projects.

4. Writing Portfolio

As a writer, you have to show people what you do. The best way is to curate your best/favorite/pertinent clips and display them in an online portfolio. You can embed this into your website using a portfolio plugin, or use a separate portfolio service and direct readers to that URL.

If you’re like me, and not all of your writing is anchored with a handy URL (think email sequences, newsletters or print media), you can often upload a PDF or JPG of your work to your portfolio.

5. Blog or News Section

It’s nice to have a section of your writing website where you can add timely information, updates or advice for your readers. I generally see this in a Blog format or as a News tab where writers can announce things like speaking engagements or book releases.

I have a Blog section on my writing website. I like to share helpful information (like this blog post) as a way to give back to the writing community. I also gear some of my content toward editors, marketing managers and other folks who hire freelance writers. This approach works as a content marketing tool to keep me top-of-mind when they are looking for a writer to add to their roster.

6. Subscribe to a List

If you want to build a list of faithful visitors and readers, you can encourage them to sign up for something you send out periodically via email. This might be a weekly blog post, a monthly newsletter, a quarterly email round-up of what you’re offering or anything else that appeals to you and helps move your writing business forward.

I have paired a monthly blog post with an email list that gets sent to subscribers of the Web Writing Advice blog once per month. I used to do weekly posts, but the cadence felt like too much both for me and for my readers.

Creating a Writer’s Website

As a writer, you get to pick and choose what to put on your small business website. I challenge you to pause and think from a potential client’s perspective.

• Did you answer the questions they might have?
• Did you explain your services well?
• Do you share samples of the work you do?
• Did you make it easy for them to contact you?

Your writing business may be all you rockin’ the solopreneur life, but when it comes to selling your time, skills and services, it’s all about what you can do for potential clients. So, tell them!

Good luck and happy writing!

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* This article was first published on the Web Writing Advice blog on December 5, 2024. Never miss a post from Web Writing Advice. Get email updates by subscribing HERE. As a thank you, I’ll send you my free e-book, "18 Ways to Increase Online Writing Productivity and Earnings".

Angela is a blogger, brand journalist and all-around wordsmith writing behind the scenes for brands including Cox Mobile, AutoDesk, CarMax, Kaytee, Zilla and Tom’s of Maine. If your content marketing platform or marketing agency is looking for a writer, give Angela a shout at angela.tague@yahoo.com.