What Results Do You Provide?
Betty Withrow
As your book creation coach, I will be with you every step of the way. Content creation | Editing | Ghost writing| | Video coaching and production | Clarity and momentum that brings it all together.
Every customer has the same question: “What’s in it for me?” It’s important that you have an answer for them as soon as it comes up. Get clear about what you are able to do for your people, and you have captured their attention. It’s really the central part of any conversation.
In writing materials for my clients, I use three factors, and all roads lead to reults. How does your market communicate? What makes you the only choice? And, once again, most important…what results do you provide? No amount of clever language or marketing tricks will make up for a lack of clear results. Your prospects don’t have time to waste on figuring out what you do. Make it ov=bvious to them that you have carefully considered their needs, and even seen beyond what they are able to visualize for themselves.
For example, a book may be the perfect opening to present a new process or service to your market. I have seen first-hand how the author may not even see the possibility that the book can create, and then when it does become obvious, how this can take the business and their life into a whole new direction.
One woman had a book that she had in her mind for over 15 years. When we worked together to make the book a reality, she began to see that what she was so passionate about, helping families with disabled children, was her true mission. She began speaking and presenting on this topic all over her home state. It changed her life and those of many others. Her first-hand experience became the guiding light for families who so desperately needed her knowledge.
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This is an example of future pacing for your clients. Show your people that you take them seriously and you want to take them to a new place, and guide them along the way. That’s real success.
How can you see ahead for your customers and clients during your conversations? What possibilities are waiting for you? Let’s make them a reality.