What salespeople can learn from sheet music

Have you ever learned a new technique but had no idea how to apply it to your own world? Sales tactics don't have a one-size-fits-all approach. Different industries have different people, goals, and services, which means you should apply new ideas and tactics that make sense in your world.

Introduction to sheet music

When you think of a popular song, what comes to mind? Whatever song it may be, there are probably a million covers of it—making that song fit the cover band's genre.

Think of new techniques as sheet music. With your techniques already written, what will you do with them? How are you going to apply them? How will you apply it to who you are with your talent, skills, and expertise?

If you're in the insurance business, using new tactics will look much different from someone in a marketing business using those same tactics. The best way to stand out from the crowd and your competitors is to do things differently. 

How to re-invent new techniques

During each Sandler session, we encourage clients to take new techniques they learn and think about how they can be applied to their own world. For example, we've had clients struggle with creating a relevant, useful up-front contract—an agreement between you and someone you're meeting with to make sure you both know what to expect in the meeting. Maybe it sounded too blunt or "salesy." 

Take the time to re-invent your up-front contract so that it makes sense to you and your own clients. Writing down different variations of your up-front contract can help you decide what works best.

It takes practice, but the more you do it and shape it into a way that makes sense to you, you will see how much of a difference it makes. Techniques that are transformed and applied uniquely bring better results.