What is Social Media Marketing? SMM Tips, Benefits and Best Platforms

Social media marketing is a great way to promote and establish your business online on the internet on different channels.

This article summarizes what social media marketing is, provides SMM tips, and lists the best social media marketing platforms.

Read the full article for free here: Social Media Marketing | Tips | Benefits | Best Platforms

What is Social Media Marketing?

Social Media Marketing is the use of social media platforms like Facebook and Instagram to develop a business, drive traffic, increase and drive sales and revenue.

Anyone can also use these social media marketing platforms to develop his personal brand or a strong identity.

Social Media Platforms are online channels where a user shares their information, stories, and lifestyle and connect with like-minded people.

Most companies and businesses use SMM platforms to post interesting content on daily basis, engage with their target audience through those posts, convert interesting people to their regular customers, and generate a handsome revenue for their businesses.

Social Media Marketing is considered among the most popular types of digital marketing. By developing communities on different platforms, businesses can establish a strong presence to increase their trust factor among customers.

Important Social Media Marketing Tips

As Jeff Ragovin, the owner of “Buddy Media” says:

“Brands That Ignores Social Media. Will Die. It’s That Simple”

The business that ignores SMM, is losing too much potential for sales, growth, and revenue. If you own a business and you’re thinking of utilizing social media to drive sales and growth, here are some important social media tips for you:

Create and Optimize profiles on different platforms

Create a profile for your business on different social media marketing platforms. Dominating on a single SMM channel is easier but for businesses, it is necessary to meet the customers where they are.

As Kevin Stirtz, the author of the book “More Loyal Customers” says:

“Know What Your Customers Want More and What Your Company Does Best. Focus on Where Those Two Meets”.

Posting irrelevant and non-interesting content can ruin your business image on social media. Focus on your audience analytics, understand what they want, and keep posting content according to their interest.

People and businesses mostly use social media platforms completely wrong. They create simple profiles and post content but they don’t focus on optimizing content and profiles for better ranking and user experience.

Optimizing your social media profiles and content for users can boost your reach to the top. Use the best keywords, hashtags, images, and videos to expand your business reach.

By leveraging different social media marketing platforms and posting great content everywhere, you will have a clear understating of where your customers engage more and what type of content they like to see from your businesses or company.

Focus on that one channel where your customer interacts and engage more and keep providing updates on other social media marketing channels to establish a strong presence.

Manage Content Through A Social Media Marketing Calendar

Posting and managing content on different SMM channels on a daily basis can be a difficult task. A social media content calendar makes it easier for businesses to manage their posting schedule.

Prepare a social media content calendar. Conduct research on trending topics in your niche. Include content that engages your audience. Create posts on the topics that are already trending.

As Ann Handley says:

“Good content always has an objective; It’s created with intent. It therefore carries triggers to action.”

If you own a big business and your business has a strong presence, you can create your own trends. There are different tools and resources that can be utilized to make your research stronger.

Google trends is one of the most popular resources that people use on a daily basis to find trending topics for their blogs, social media, and SEO. You can search topics on the basis of location, age, interest, and niche.

Diversify Your Content

Content is king when it comes to social media. Post content on your social media channels wisely. Great content tells your audience what your business is about. People evaluate your business on social media through your posts.

Make sure the content you are posting is valuable and helpful for your audience. Post industry news, quick tips, how-to, and guides to educate your audience. Create different polls, contests, and quiz competitions to increase engagement.

A stronger social media strategy focuses on different formats of social media content. You can post images, gifs, texts, and videos to develop a strong presence.

Go live on different platforms to educate the audience on different topics and provide answers to their questions.

Use different content templates and keep the one that brings high engagement. You can use different online tools to create engaging content by using eye-catching templates.

Canva is the most popular design tool for social media. Anybody can create stunning social media posts by using their pre-made templates. You can create carousels for Instagram, Pinterest pins, Facebook posts, and videos through Canva easily in no time.

Stay Consistent

Social media marketing enables your business to project your brand image across a variety of different social media marketing channels. Each channel has its own values.

Consistency is important for growing your social media presence, building trust, and keeping your audience engaged. Consistent posting helps your brand become recognized and memorable.

Keep consistency on each social media marketing channel. Post content on a daily basis to keep your audience informed and up to date.

Most people think consistency is how often they post on social media. But consistency goes way beyond that. It includes brand voice, design, and content. These elements come together to create a consistent brand that shines on social media.

According to Techipedia, consistent brands are worth 20% more than those with inconsistency.

Engage and Participate

Mostly people just log in once a month to schedule posts for the entire month. In the end, they failed to achieve a good engagement rate.

Don’t just post, engage with your audience. Give replies to their comments and messages. Appreciate their loyalty to your business. You need to pay attention to those who are interacting with your business.

You can monitor your audience engagements in one place through different free digital marketing tools.

There are many more communities on Facebook, LinkedIn, and other social media marketing platforms. Join those communities.

These communities can also help you in collecting feedback on your business. Based on those feedbacks, you can improve and maintain the quality and perfection of your business.

Use social media management tools

There are hundreds of free and paid social media marketing and management tools in the market. These tools can save you time in different ways. Utilize these tools to maximize your output.

Almost all social media marketing and management tools provide analytics and insights into your audience’s daily activity with your business. Based on those analytics, you can make stronger decisions to make your business successful.

Social media marketing tools like Zoho Social, provide options for connecting all your social media accounts in one place. This makes scheduling and posting your content on different social media channels easier.

If you feel uncomfortable with finding tools, we created a list of the best digital marketing tools for your ease.

Article: Free digital marketing tools