What are some examples of Social Media Integration?

According to Ruben Quinones, vice president of client strategy at Path Interactive and adjunct at the NYU School of Professional Studies, social media integration is a marketing strategy that allows you to leverage social channels as an extension of your existing branding and marketing efforts, or as a primary vehicle.

This can, and should, be done in a number of ways.

Consumers like to use different forms of communication, so it’s important to cater to each preference, said Kibler. If you don’t have specific platforms, or they aren’t integrated, your authority and reputation may be viewed poorly.

“Some may prefer to message you on your Facebook page, tweet you, or message you through Yelp versus sending [a] regular email,” said Kibler. “If you are not paying attention, you could lose those valuable leads simply because you have not given them the form of communication they prefer.”

Social media plays a critical role in linking brands with consumers in today’s internet era. Thousands of mid-to-large businesses use social media to attract customers, promote their brand, and expand their audience to increase revenue. However, it’s difficult for marketers to handle all social media platforms and keep customers engaged with the correct material at the right time in a huge ecosystem that includes several social media channels.

This is exactly where a social media integration platform comes into play. Social media integration is a marketing strategy that enables companies to leverage social media to extend their branding and marketing efforts. It promotes brand recognition and boosts the visibility of marketing efforts by allowing customers to link/share content between the website and social media via multiple social networks.

Businesses that don’t use a social media integration platform or link their social media accounts run the danger of missing out on new leads and maximizing their online presence. This is because a social media integration platform offers numerous benefits:

• Increased affordability – Integrating social media buttons is one of the cheapest ways to build a strong following.
• Enhanced credibility – If someone notices that a friend or other trusted person in their network has mentioned a company in a positive light, they are more likely to trust and use its product or service.
• Improved sales – Proper use of social media helps to improve business sales by increasing brand visibility and awareness.
• Expanded business network – Social media connections can easily share the latest news and information about a brand with their network of friends, helping with the indirect and rapid promotion of your business, brand, products, and services across a wide audience.

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