What a target audience is & why they matter...

So, you have a product or a service and you believe that near enough everyone should be utilising and buying it. But they're not...

So you feel frustrated, annoyed and possibly even felt like giving up from time to time.

Thinking things such as;

'Why won't people buy my product?'

'I can deliver so much value as a coach, but I keep attracting in the wrong people.'

'Maybe I need to lower my prices so people can afford me.'

Or maybe even changing your elevator pitch every time you meet a new friend and/or potential client...

So why are you saying, thinking and doing all of these things and yet still feel as if you aren't getting the results you deserve?

This is because you are yet to define your target audience.

Niche it down.

Create one singular target.

Because the thing is, we both know that your product or service could probably benefit the whole world, but when you throw the line out too far, the likelihood is you're only going to be reeling in the dribs and drabs.

You need something specific, something epic and a place where you know how to show up, own and see returns.

This article will cover the what & the why around your target audience.

What is a target audience?

What is a target audience?

Well, in simple terms your target audience are your potential clients. Now, whilst you believe everyone could be your potential clients, and that could be true, a target audience is a smaller group of individuals that fit the criteria of who your 'avatar' is.

No, I am not talking about the tall blue creatures that live amongst the trees that come alive, I am talking about one person who you know inside out that would KILL to have their hands on your products or service.

Why?

Because your offering is so irresistible to them they can't bear to wait another day for it.

Why?

Because you are solving their biggest pains and problems with your product or service.

Technically your target audience is a clearly defined group of individuals who are your IDEAL consumer. They're the people you want to sit down and have a warm cup of tea with and not those who you avoid like the plague or roll your eyes when their name appears on your phone screen.

But why does it even matter who they are if you're making money from winging it?

Let me explain.

Why finding your target audience matters

Finding your target audience matters more than anything, the simple reason for this is because at some point down the line you will dread waking up to work with them, and the last thing you want to do is dread the job you have been working so hard to create as a business owner.

Imagine this; You quit the corporate 9-5, you followed your dreams to launch your own business, you validated your offering and idea and began selling, yet a few months or years down the line you dread every moment with your client because they aren't the ones you truly want to be working with, they are in fact only there to serve one purpose: provide income.

Not only that, the likelihood is that if your current clients aren't your target audience, they will at some point pack up and leave without much notice, leaving you high and dry in the process.

Nobody wants this, you don't, I don't. Nobody.

And just to add in a little more negativity to this current section, the worst outcome of not finding your target audience? Not selling anything at all. The consequences? Fear, shame, self-sabotage and crawling back to that awful corporate job you left in the first place.

You know you have a message to share and an impact to create, therefore getting this right is key to the success of your business and brand.

If you want to find out more about how to find your target audience, click the link below to read the full article, you'll even get a free avatar download!

Click me.