What Will You Sell in 2025 to Federal Agencies?

Success as a small business requires you niche (as in rich) down to one, clear, focused offer.

We call this your core competency.

If you're under $5M, you should have only one core competency.

When you have one core competency, you are able to win small contracts, that lead to medium sized contracts which in turn will lead to very large contracts.

This happens because your company becomes very good at your core competency.

Your potential customers can see you're the best at what you sell.

Government-Wide Categories of Spending

If you had to pick just one from this list, which would it be?

1. Facilities & Construction
2. Furniture and Furnishings
3. Human Capital
4. Industrial Products and Services
5. Information Technology
6. Miscellaneous (e.g. musical instruments, awards, etc.)
7. Professional Services
8. Office Management
9. Scientific Management and Solutions
10. Security and Protection
11. Transportation and Logistics
12. Travel

Take a minute and visit the GSA website and see how they breakdown the GSA MAS categories.

First choose your category.

Then choose your subcategory.

For example, 'Human Capital' (HC) has Human Resources, Background Investigations, Compensation and Benefits, Temporary Help Services, and Social Services.

Don't think (as a small business) that you're best at HC.

Instead, be best at one of the HC subcategories.

Get known!

Finally, look at the MAS SINs to see where you can further niche down.

Join me in today's training to learn from GSA themselves, on how you can do this.

Still here? Tell me what your core competency is using GSA's terms. Which of the 12 categories above aligns most to your company.

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