What is your Unique Brand Story?

Your brand / business story is what makes your company unique.

It's the history of how your business started, the challenges you've faced, and how you've overcome them. It's also the reason why customers choose to do business with you over your competitors.

But: Many corporate presentations contents are banal, interchangeable, not very understandable. It can be tough to tell one company's message from another, and a lot of it doesn't make much sense. With boring texts you will neither inspire your employees nor make your customers trust you.

So take a look at your own brand story and write it down in stirring terms.

Why does your company exist? What’s your mission? Which insight sparked the start of your business? What did its beginnings look like? What strengths have been established? Which problem do you solve?

Is there a common thread in all of this? From the answers to these questions, a unique brand story emerges that works better than hollow phrases. A founding myth could be derived from this. Your company exists to achieve a specific goal.

It was founded with the intention of providing a solution to a problem or filling a need in the market. Over time, it has developed strengths and become known for its excellence in certain areas.

There is likely a common thread that ties all of this together - something that makes your company unique and sets it apart from others in its industry. Now is the time to tell this story.

Your audience will be energized and motivated when you connect your mission to your founding story. You have a chance to connect on a deeper level and show them what sets your company apart. By sharing your company's unique story, you can build trust, loyalty, and evangelists who will spread the word about your business.

It all starts with understanding the elements of a great story and how to craft one that highlights your company's strengths. Such stories are not a substitute for facts and figures, but without an appropriate story, no one will trust your facts and figures.

Chris Winfield (Business Relationship Expert) defined the four moments in his story:

• Problem: For years he struggled with working too much and never really enjoying his life.
• Spark of insight: In March 2013, a company he had co-founded imploded; and it forced him to take a hard look at his life.
• How he fixed it: He learned that you can change your life gradually—small changes can have a big impact on living a happier, more fulfilling, more successful life.
• Mission: Chris wants to make it possible for everyone he works with to work less, accomplish more, and live life on their terms.

What is Your unique brand story?

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