What's Next for Digital Voices 👀
Jennifer Quigley-Jones
CEO of Digital Voices | Influencer Marketing | TEDx Speaker
After an obscene year of growth for the agency, our CEO Jenny spills the tea on the vision for Digital Voices and how we are setting a new bar for the entire Influencer Marketing industry.
Jenny also dives into the game-changing launch of Composer, our cutting-edge tech tool. Armed with Gen AI and backed by 8 years of data, Composer crafts hyper-personalized Influencer Marketing strategies that deliver results. And we can't wait to see our clients reap the rewards.
Curious? Watch now to discover our innovative tech and our passionate commitment to exceptional client partnerships!
Introducing You to Creator Paid Ads 💸
The New Era of Paid Media
What are Creator Paid Ads?
Creator Paid Ads are proving to be a game-changer, increasingly outperforming traditional branded and product-focused ads. They utilize creator-style content in paid media placements. According to Meta, brands using Creator Ads see a 15% boost in ROAS compared to those that don't.
Why do they work?
Creator Paid Ads are successful because they focus on what consumers truly value about social media content – appealing to personal interests, being relevant, and reflecting their identity. It's time to wave goodbye to flat lays if you want to attract an engaged, targeted audience!
What does 'good' look like?
Successful Creator Paid Ads are created and optimized for each platform. They attract an audience, emphasize your brand's message, enhance your connection with the audience, and are super direct. The truth is, Creator Paid Ads boast an incredible 93% higher engagement rate than traditional branded content, thanks to the power of influencer-driven storytelling. Here's an example of Sam Thompson's Paid content from our Which? campaign.
This is just the tip of the iceberg for the potential that Creator Paid Ads. That’s why we’re excited to invite you to our post-summer breakfast panel, where we’ll bust more myths and explore the new era of Paid Media. Our expert Paid Social team will be joined by industry leaders from Panasonic, Colgate-Palmolive, YouTube, and renowned content creator Callux to provide you with the essential toolkit to get the most out of Creator Paid Ads.
Kick Ass Campaigns 🔥
DoorDash: Driving results with influencer content in paid ads
When it comes to Father’s Day, many families pick up the same old bottle of whisky or a new pair of dad socks from the store. But the truth is what Dad really wants is a thoughtful gift and quality time with the people he loves. This Father’s Day, our challenge was to get dads to tell everyone the secret: the Father’s Day gift I want is on DoorDash – and all that time you saved? Let’s spend it together.
Our goal was to convince wives and Gen Z children that DoorDash has a wide selection of Father’s Day gifts and party prep items that are convenient and meaningful and will free up time for memory-making with Dad.
The Paid Social objective of this campaign was to increase traffic to the DoorDash retail store's webpage for Father’s Day. Authentic placements with a Paid execution aimed to spread the message to two audience segments, Mothers and Gen Z, whilst gaining impressions and driving traffic to the DoorDash website to drive orders.
The Paid campaign delivered the ads to the chosen demographics with interests related to delivery services and Father’s Day, therefore raising awareness and driving action through the use of Boosted posts/Spark ads. Multiple creatives were used (7 on each platform), which optimized paid performance and drove up result rates due to reduced ad fatigue and platform auto optimization between creatives. This is now an established best practice for DoorDash!
The Results
Quickfire Insights 🧠
Recommended by LinkedIn
We wish you a merry... Christmas?
The time has come to start preparing for the festive holiday shopping season and TikTok has released its annual playbook which provides insights into consumer behaviour around the festive season. The playbook shares essential stats including:
🎄 48% of TikTok Christmas gifters spend £/€101+ on a single person for Christmas.
🎄 69% of TikTok Christmas gifters save money ahead of the Christmas period.
🎄 2 in 3 users say TikTok has made gifting easier for them.
🎄 +105% increase in #christmasshopping video views from the week before Halloween to the week after Halloween in 2023.
If you want to make a big impact during the holiday season, your strategy needs to be set when the sun is still shining! It's time to set yourself ahead of the competition.
The Big Measurement Debate 📈
What does Influencer Marketing success really look like?
Influencer Marketing measurement doesn’t have to be a minefield!
Digital Voices’ Founder and CEO Jennifer Quigley-Jones was joined by some of the industry’s brightest minds to dispel Influencer Marketing measurement misconceptions and discuss the metrics that truly matter.
Tune in to discover…
🤯 The one metric each panelist would get rid of forever.
🧠 How mental availability is the most desirable measurable in the future of Influencer Marketing.
👆 The nuances of bridging the gap between top, middle, and bottom funnel metrics.
Visionary Voices 🗣️
How PepsiCo Has Taken Risks with Influencer Marketing | Michael Smith
Michael Smith has spent almost 13 years of his career at PepsiCo, so it’s likely he’s the mind behind your favorite soda marketing campaigns.
Since working with PepsiCo from the beginning of the year, it was great to catch up with Michael in Cannes to dive deeper into the vision behind PepsiCo’s Influencer Marketing activity, and why the channel is so essential for the beverage giant!
In this episode of Visionary Voices, Michael also shared…
✨ How coming from an agency background is beneficial in the role of a brand marketer
✨ The story behind PepsiCo’s decision to invest in Influencer Marketing, thanks to TikTok
✨ The challenges of developing a new brand in a saturated market filled with legacy competitors