WhatsApp at work? Internal comms pros will be interested in this...

97% of internal communicators say messaging apps are an effective channel.

But only 18% of us use them in our organisations*.

When our resident internal comms expert Jessica Roberts (*reading from this year’s State of the Sector Report by Gallagher) told me this, the first thing we thought of was…

WhatsApp.

She told me that when speaking to clients and IC pros on my training programme, people tell her one of two things holds them back from exploring Whatsapp:

😱 Fear - being unsure it meets GDPR and Data Protection rules.

🫠 Confidence - being unsure how it would work in a work context.

There’s so much untapped potential.

That’s why Jess is running a Comms Creatives masterclass to explore the possibilities (and the challenges) of using WhatsApp for Internal Comms.

We’ll cover:

• What’s the business case for WhatsApp and do you need it?
• Where could it sit in your channel mix?
• What Data Protection requirements should you consider?
• An overview of the functions that are useful for internal communicators
• Case studies from organisations already using it

Here are the details if you fancy joining us.

Hel :-)

Whatsapp for internal comms

July 11, 1.00pm - 2.30pm

Tutor: Jessica Roberts

£299+VAT (or Comms Creatives Academy members go free)