When to Engage a Marketing Technologist

Marketing technologists are a new breed of professionals within the technology industry. They bridge the gap between marketing and technology, often specializing in the areas of digital marketing and analytics to help businesses build the perfect marketing strategy. They have the technical know-how to create innovative strategies for acquiring and engaging customers, with the ability to transform a business into an online presence.

For tech startups and software/app developers, these marketing technologists can be a major game-changer in terms of the success of their product launch. Not only do they possess the technical skills required to make the software user-friendly, but they also understand the psychology behind marketing that can attract the right users for the product.

Engaging a marketing technologist can be the key to a successful launch — but when is the right time? Let’s dive in.

What Is a Marketing Technologist, and What Do They Do?

There’s much more to modern marketing than meets the eye, and understanding the technology behind it is key. That’s where marketing technologists come in–they are specialized experts in technology and data who work to optimize and streamline marketing strategies and workflows with various apps and software.

From content marketing to Google Analytics to customer experience optimization, marketing technologists know all the ins and outs of marketing software and how to use them for improved marketing campaigns. 

The role of a marketing technologist is an ever-evolving one, as the technology underlying modern marketing also continues to evolve and develop. It’s important for businesses to find a marketing technologist who’s well-versed in industry standards and has the know-how to stay abreast of the latest trends and developments.

Some of the roles of a marketing technologist include helping marketers leverage relevant tools, managing marketing operations, optimizing customer experiences, and developing marketing campaigns using technology. 

The Key Tasks for the Role of a Marketing Technologist

• Develop and Optimize Workflows: Creating and optimizing workflows for marketing campaigns, content marketing, customer experience, and other marketing efforts. 
• Manage Apps: Managing and maintaining any apps that are associated with marketing efforts, such as customer loyalty programs or marketing automation tools. This may involve troubleshooting any technical issues and ensuring that the apps are functioning properly.
• Integrate Data or Platforms: Blending different marketing tools and resources to make them work best for your company’s needs. They might integrate multiple platforms or different data points via API or automation.
• Analyze Data: Analyze data from various sources to identify areas for improvement, trends, and other insights. They use data to make informed decisions about marketing campaigns and strategies.
• Implement Best Practices: Stay up to date on the latest marketing best practices and be able to implement them to improve marketing efforts. 

Does Your Business Need a Marketing Technologist?

Is your business the type that should engage a marketing technologist? If any of this sounds like you or your business, you fit the bill:

• Businesses that don’t want to fall behind on modern marketing tools and strategies
• Marketing teams that have a lot of creative power but lack technical knowledge and experience
• Businesses that want to keep up with tech-minded competitors

When You Should Engage a Marketing Technologist

When should you engage a marketing technologist? The answer is now. And if you can’t now, it’s as soon as you have the capacity.

The marketing technology landscape is constantly on the rise and fast-morphing. New technology tools are emerging, and some are becoming obsolete. It’s become necessary for organizations to employ a marketing technologist to stay ahead of the curve and maximize their marketing efforts.

A marketing technologist utilizes both marketing and technology skills to strategize and implement marketing campaigns that are data-driven and customized to target audiences. They have the technical and analytic knowledge to identify and measure key metrics, allowing them to assess the success of each campaign and make informed decisions about future initiatives. That’s why it is so beneficial to engage marketing technologists early on instead of waiting.

If you do choose to work with one, marketing technologist roles will vary depending on the organization and size of the marketing team. Even small organizations or those with a limited marketing department can benefit from engaging a marketing technologist to drive the performance of their campaigns.

For larger organizations with a more established marketing team, a marketing technologist can become an integral part of the team, working alongside marketing managers, marketers, and marketing professionals to ensure the effectiveness and efficiency of marketing initiatives.

Engaging a marketing technologist should form an integral part of any organization’s marketing strategy to ensure success and longevity. 

Contact SWARM Today to Learn More

Does your team need the guidance of an experienced, knowledgeable digital marketing expert to get your tech startup off the ground? Contact SWARM, a full-service digital marketing agency that specializes in helping tech startups create and execute effective and successful digital campaigns. 

Our team of experienced marketers has worked with numerous tech startups and understands the specialized needs and challenges of launching a successful business. Contact us today to learn how SWARM can help your tech startup take off.

And for a complete guide to when you should engage a marketing technologist, check out our full blog.