When we became Cyborgs (What is 'a mind'​, and why does it matter?'​)
Photo by Markus Spiske

When we became Cyborgs (What is 'a mind', and why does it matter?')


Much has been written, - which I’m not adding to here – as well as been said, filmed (in science fiction or more mainstream media) and even sung – about ‘the rise of the robot’; often posing questions about when ‘artificial intelligence might become ‘actual’ intelligence’; in other words, ‘when does a machine, created to have the ability to think, become sentient?’. When does the line between ‘artificial’ and ‘natural’ intelligence become an irrelevance? Will the robots we build in our own image rise and destroy us, just as we, perhaps, did with our own Creator/G-d?

Well, I’m not writing about any of that, not at all.

I’m writing about the polar opposite. 

When did we, mankind, start to become cyborgs? Where does the path we’ve irrevocably begun to journey along, eventually lead?

Yep.

That.

Bear with.

On December 23rd 1997, I was at a friends house, waiting an hour or so between journeys to and from South London – we’d gone in the morning to get tickets for a football match that evening, and then gone back to his parents place, and didn’t have long before leaving again to go back for the game. This was a world before you could easily find out journey ETA on your smartphone, and we had under-estimated how long it would take to get to/from Selhurst Park from Edgware. if a train was delayed 20 minutes between stations on your way home, to boot, it wasn’t easy to make an alternative plan – you stuck to the one you’d made. Incidentally, but not entirely irrelevantly, the entire operation was doomed anyway, as the game was postponed at half-time due to floodlight failure – the only reason I remember the exact date this happened. 

My friends father was a part-time journalist for MacUser, he was watching a TV show that caught my attention – it included an interview or speech by the head of R&D for IBM at that time, who was talking about how humans would be silicon augmented by the year 2020.

I found this idea fascinating.

We would be silicon augmented by 2020. 

Cyborgs.

In my lifetime.

At the time, I had recently moved on from studying Information Systems at University, a topic I was drawn to in large part because of the potential opportunity to study Artificial Intelligence in the third year of the course. I lasted one term before switching to a degree studying Religion and Theology because, it turns out, late-night debates about the nature of the mind, philosophy, human nature and the primary reasons behind most human conflict are actually more likely when studying Religion as opposed to Computing.  At that time, a degree in Information Systems was really a degree in Computing lite, with a bit of Management thrown in. Of course, looking back at those early moves from the world of study into the world of work, I have no sense of irony at all that I now work as part of a team managing a computing business, having decided to stop studying that as I was more fascinated with the cultural reasons why we, as humans, do the very things we do. Then again….. maybe not…….

So – let’s think about this – by the year 2020, humans would be silicon augmented, according to one of the people who would possibly be best qualified to make such a prediction in 1997. To qualify that assertion – in 1997, IBM were probably the worlds leading tech company. Google didn’t exist yet. Apple were just passing their nadir (they brought Steve Jobs back in mid-1997, which lead to their recovery).  IBM were grabbing the headlines; just two months before Jobs returned to Apple, their Deep Blue computer had become the first machine to beat a chess grandmaster, when it beat Gary Kasparov. Any coincidence that the AI business Google acquired back in 2014 for $500m is called Deep Mind, and that it literally made a movie (AlphaGo) of its biggest PR stunt – an attempt to win a game of Go, the worlds most advanced game, against one of the worlds’ best players? 

So if their Head of Research and Development said that we were to be augmented with Silicon by 2020, it was a claim worth taking seriously. It rattled around in my head for years, on occasion. I began working in Digital Marketing in 1999, having segued from studying Religion and Theology to a post-grad in Advertising and Marketing (well, I didn’t think many of the big religion companies were looking to hire at the time, so I had to study something a little more vocational – also, as I recall, there was a certain ‘lady friend’ I was trying to impress, in the parlance of the time……but that’s another story……).

By the mid 2010’s, I kinda thought the prospects for the prediction coming to pass were evaporating like so much spilled Tab Light on a brand new Tamagotchi. But then, I had an epiphany.

What did being silicon augmented actually really mean?

I had it all wrong for years!

My literal interpretation was that we’d have silicon chips in our arms, or our brains. We’d become ‘The Man Machine’; we’d be the Robots. But perhaps I’d got the Model wrong. Did the Silicon need to be physically within the corporeal flesh for us to attain Cyborg-status?

Let us consider the questions – ‘What is ‘the mind’? What is ‘memory’?’ Biologically speaking, science cannot really pinpoint a part of the brain within which ‘memories’ exist. Philosophically speaking, can we truly define ‘The mind’ or even, really, the nature of memory? What are your earliest memories? How many of your earliest memories are truly memories of the things you’re thinking of, as if they happened yesterday, as opposed to memories of photos of those things, and your memory is not really of the thing but of a photo you saw frequently in your youth?  

In 2007, Apple launched the iphone.  The following year, Google launched the Android operating system. Today, between the two, they have around 3.5bn users in a world of around 8bn people, 2bn of whom are children. So let’s say around half the world’s population, excluding children, own a smartphone using either apple or google operating systems.

To you own a smartphone? If you do – you, my friend, are a cyborg. Do you have part of your memory stored on your phone (or ‘in the cloud’)? The photos and videos of the places you’ve been? The contact details of your friends and family? Your mode of communication with those friends and family (whatsapp, imessage, facetime, email, voice calls)? Your plans for the future, in your calendar, your record of the past stored as 1’s and 0s that you’d never be able to retrieve if Google or Apple suddenly didn’t exist?  Your decision to watch a certain specific piece of content, at a particular time (ever been at someone else’s house and seen their Netflix recommendations – always looks weird – same for content on iplayer, books or general products on Amazon, and of course, the ads that you see online for products whereby the advertiser, the content of the ad, the ad placement itself – all are designed specifically based on what you are genuinely most likely to want/need, based on previous behaviour, and the behaviours of those like you). Your decisions on how to navigate from point A to point B – whether on the roads (thankyou, Waze) or through the streets (no more stuck on the tube, thanks to the wifi on the underground and google maps).

So – where does this lead? Why does it matter?

Well – perhaps – the more we do, the more we do. What begins as a crazy notion, that, perhaps by stealth, becomes reality, perhaps enables more far-fetched notions to become less far-off, as they don’t feel so outlandish. Life imitates art, imitates life, imitates art. The Warp Drive, Replicators, Holodecks, (Flip Phones) Transporters from Star Trek; the Multiverse from Snow Crash; The Man Machine from Kraftwerk – such ideas were thought up by creators, sparked by what they saw around them, implanted into the collective (Borg, ahem) consciousness of our hive-mind, taken up by curious scientists, invented, and making real the very crazy notions that were previously just ideas for fiction, which made great reading/writing/music precisely because, Black Mirror-like, it seemed crazy enough to be extraordinary, but potentially real enough to become, one day, reality. 

Why does it matter? Human evolution? The hybridisation of our species? If the mind is the start of our transformation, where might it end? Is it too far-fetched, to apocalyptic to suggest that over the next hundred years of climate-crisis, if we could replace our physical dependence on oxygen and organic food for survival, if we could increase the capabilities of these physical vessels in which ‘The I’ exists, perhaps we remove the imminent threat (no, I’m not advocating that as the answer – it makes far more sense to try to fix the mess we’ve created, rather than ignore the mess and adapt ourselves - but maybe avoiding the issue might be more pragmatic from where we sit right now – versus trying to stop it - before it destroys us)?

Well – I don’t know.

One thing I do know.

We are silicon augmented. 

We are Cyborg.

It just happened without most of us realising it had done so.

Dom Tillson

Marketing... Creative Insight... and the bits in between..

3y

Sometimes... there's a cyborg... I won't say a hero..

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