When you not only just do it, but you always do it in an amazing way

Welcome to MARKETHINK ZONE Newsletter!

Every week I share inspiring marketing campaigns, tips and advices to encourage you at work.

I hope this Newsletter will give you the weekly dose of marketing inspiration! 

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Greatness. It only takes everything!

Yes, we all know it - Nike is not just a trademark, it's a brand.

And with each communication campaign Nike reminds it to us in the most creative and remarkable way.

And as a real brand Nike has a mission and a vision, which you can feel in everything they do:

• their products;
• their deeds;
• their social responsibility;
• their communication.

“Products are made in a factory, but brands are created in the mind.” Walter Landor

Nike not only "just do it", but also demonstrate how to do it in the most amazing way.

Their last communication campaign was intriguing and focused on the main idea, that winning isn't for everyone.

And then comes the new one, which is in the same line as the previous communication campaign. 

The last #Nike campaign is a tribute to #RafaelNadal and it is a great reminder, that:

• wanting is not enough;
• wishing is not enough;
• dreaming is not enough.

Because Greatness requires not just a dream and a talent, but so much more, like:

• dedication;
• resilience;
• consistency;
• self development, etc.

In fact Greatness takes everything!

I love this campaign, because in the most clear, simple and stylish way the visual and the words deliver the key message: "Greatness. It only takes everything". 

And here are the key visual and the video of Nike's tribute to Rafael Nadal! 

Enjoy!

And here is the video:

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Be inspired and don’t forget to use your wings to fly!

Love, Kameliya