Where’s Rory…building real-time engagement and loyalty for brands through connectivity
Fan engagement has developed over time, from transactional focus in the 90s, to developing better relationships with the fans, so they are satisfied and loyal through better services in the 2000’s to todays world where thanks to social media fans want to interact 24 hours a day 365 days a year - there voice has never been so prominent.
With this in mind, finding the most relevant brand partnerships that align with fans has never been so important. Organisations, such as YouGov Sport , provide fantastic insight in order to ensure smarter selection of Brands, allowing rights holders to put a commercially sensible business case forward to the relevant brands.
Once you have found a perfect partner, how do you then bring it to life? Are Brands missing a trick not being able to activate in real-time through reliable connectivity?
The traditional physical activations still has a place, but activating in real-time through digital channels, when event goers / fans are 'in the moment' ensures a far more engaging way to get to know your customer as a sponsor.
Where’s Rory has been created to answer two current problems at live events. We provide 100% reliable, always on connectivity for the Public and Brands, whilst also allowing Brands to target specific relevant audiences, allowing them to ensure 365 day engagement to potential customers that engaged over a single event. Not only is connectivity and real-time digital activation the core of the business, but it is the start of a wider channel to ensure you can build loyalty through the year.