Which one is more effective Facebook ads or google ads ?

Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms.The biggest difference is Search Intent vs. Awareness.

For every business, communication with consumers about the products and service is a critical part. Internet and social media ease the communication process by reaching the target audience in simplified manners. All kind of companies (start-ups & corporations) uses online advertising extensively as part of their marketing strategies.

Benefits of Advertising on Facebook

Wide audience: Facebook is the most popular social media network with 1.86 billion monthly active users (MAU- which is a 17 percent increase year over year), which gives you and your business good scope for potential clients.

Measurements: On Facebook, it is very easy to track all your campaigns. Smart measurement helps you see what’s working and what’s not, so you can prioritize the right strategies every time. You can easily find out how your media spend impacts your brand by measuring advert awareness, advert recall, brand awareness and brand perception.

Targeting: Facebook has a great variety of targeting options. You can choose the location, age group, gender, hobbies and interests, marital status and many more specific points that you might need according to the uniqueness of your business. The greatest aspect of that is that this allows users to target the specific group of people, who will be most likely interested in your posts and your business and you can also target the specific audience by covering the radius of minimum 1 km.

Low minimum costs: Cost-per-click is relatively cheap which generally depends on upon your industry. The benefit of Facebook is that the minimum required daily budget is $1, which means that you can advertise with minimum investments and still getting good results.

Customer loyalty: In Facebook, it is very easy to track all your campaigns. The benefit of Facebook is that it allows you to build relationships with your fans, interact with them, which helps to build brand image and customer loyalty.

Flexibility: Facebook offers image-based ads and additional character length for ad descriptions, which gives you a better flexibility for ad creation. Moreover, Facebook can track behavior across mobile devices, where cookies don’t work, and allow advertisers to understand offline behavior.

Variety of Campaigns: Facebook team constantly develops the platform, trying to ease users experience and improve the opportunities for businesses. You can run different types of campaigns according to your business objectives.

Benefits of Advertising on Google

Quick results: You can be up and running on AdWords in a very short period of time. The vast majority of people who carry out online searches never look past page one of the results. Again, getting your website to page one can be a process that takes months or even longer. There is the possibility that you will never get your website on page one. On the other hand, Adwords can bring people to your site from day one.

Now, there is certainly a lot more to AdWords than just campaigns, ad-groups keywords and ads, but these are the building blocks. So, you do a bit of keyword research, decide on your budget, set up a campaign and a few ad-groups write some catchy ad copy, and you are off to the races. Your ads will appear as soon as they’ve been approved.

Targeted: Google has the largest potential audience. Google AdWords advertisements are indexed according to the keyword(s) you choose. When those keywords are in a search, your advertisement will appear. The result is that any traffic visiting your site via your AdWords link will be targeted. In other words they are interested in the goods and services you are providing; they are not just random visitors. The conversion rate should increase – less traffic will leave the site without making a purchase. Moreover, Adwords allows you to target specific geographical areas and use other targeting parameters, allowing you to have a high level of control over who sees your advertisements. Also, you can target based upon the region and pin-codes.

Advertising Options: Google provides a different advertising option which includes Remarketing, Display Network, and Search Network.

Cost Control and Cost Effectiveness: Since you decide how much you will bid for the keywords, the budget is within your control and is reasonably manageable. The key is that Google only charges you once a person clicks on your ads. Also there is no minimum cost requirement for you to enjoy using this tool.

AdWords, when managed effectively, is a very cost effective advertising solution. Targeted traffic means targeted sales and higher conversion rates. The objective is that those clicking on the links will generally make a purchase. So, the more well-managed your AdWords account is, the more cost effective it becomes as the average cost per click will be reduced.

Campaign measurements: Google Adwords provides a complete range of analysis tools to help you determine how your campaign is performing, so you can get instant feedback. Adwords also allows you to continually modify your campaign details. This means you can change the wording, experiment with different phrases, and other aspects of your advertisements, continually fine-tuning to achieve the best results.

Conclusion

Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms.The biggest difference is Search Intent vs. Awareness.

Google ads are great for reaching customers at the point when they are showing a high buying intent or to advertise content at a point when they’re conducting research. You’ll probably pay a bit more per click, but you know exactly what’s going through the searcher’s head whenever they see your ad.

Facebook Ads offer powerful targeting capabilities and allow you to reach people who don’t even know your product exists which means they’re not searching for your solution or brand. This is great for generating more awareness, interest, and desire for your product. And last but not least, Facebook offers access to a very large audience at a very competitive price, and they’re retargeting option gives you even more control over who sees your ads and in at least some cases have been outperforming Google retargeting campaigns.

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