Who needs writers if ChatGPT can just do it

Here's why good writers are charging more than ever

Estimated read time: 2 minutes 15 seconds

Who needs writers if ChatGPT can just do it?

You can create a brief, and AI will create all your content…  

Won’t it? 🤔

Well…sort of.  

Generative AI is pretty good at writing. 

And it’s only going to get better.

But, it has some BIG limitations. It has the emotional range of a spoon, for one. 🥄

While AI tools have been helpful for some writers, the great writers have been charging more than ever since the rise of AI.

Here are two reasons why:

1. Millions of writers have left the profession (they figured AI would steal their lunch money, so they retrained)  
2. Companies started to learn the limitations of AI. It is great at research, titles, and formatting - but TERRIBLE at original content and creativity.

So now we’ve ended up with fewer writers on the market, and the demand for original content is higher because the bar has been raised to stand out from AI garbage. 

Every day we hop on calls with Founders and CMOs who need help accessing great writers. 

Almost all of them ask us, “Can you find me a great content writer?”

And we say yes.

Before Marketing Pros existed, Liv helped me build a team for my content marketing agency in South Africa. We’re crushing it.

In the last 4 years at Kalium , we have received applications from 7,892 writers. This is a legit figure.

 We’ve interviewed 421.

 And we’ve read (and this makes my eyes burn) 983 technical tasks.

 In that time, we have hired 34 writers 

That’s 0.004% of applicants 

We’ve spent thousands of hours hunting for the very best writers.  

So we know exactly what to look for.  

And if you hire with Marketing Pros, we will not only give you access to our curated database of writers, but we will also train them for you so they’re working at an elite level.

Meet Nicola 👋🏼

Not only is Nicola Kidd one of Kalium's top writers, but she is also their in-house coffee connoisseur and style guru. (Platō is her jam) ☕️ 

Over the past two and a half years, she has become a brilliant digital marketer in SEO-focused writing for B2B and B2C clients.   

She is fascinated by how SEO works and how the algorithms gel together to push content (or not). Her keen interest and passion for this space is what makes her a top-class writer.  

Nicola writes for some of Kalium's top clients in the medical, digital marketing and lifestyle industries.

Here’s what she gets up to every day

✨ Creates long-form content for 2 to 3 clients (one of them is their biggest client!)

✨ Conducts important research for her articles before writing them

✨ Uses tools like Ahrefs and Surfer like a pro to inform her research

✨ Writes on average 7 quality articles per week for various industries

What we're saying is... 

If you’re tired of what ChatGPT is spitting out and need actual human writers, book a call.  

We’ll give you access to the top 1% of writers who drive 90% of results.  

(Nicola is not available, unfortunately.)

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