Why 90-Day Action Plans Are the GPS Your Business Needs

Let’s be real—setting big goals for your business is exciting. But it’s easy to get caught up in the vision and lose sight of how to actually get there. And if you’re anything like most entrepreneurs, that’s when shiny object syndrome hits, and suddenly, you’re running in a million different directions.

Here’s the thing: it’s not enough to know where you want to end up. You need a roadmap to get there. That’s where 90-day action plans come in. Think of them as your business’s GPS—they help you stay on course, say no to distractions, and take steps that actually align with your end goal.

The Problem with Big Goals (and Why Most People Don’t Hit Them)

There’s a famous quote that goes,

Most people overestimate what they can do in a year, but underestimate what they can achieve in five years.

We all love a big goal—it’s ambitious, it’s motivating, it’s… a bit overwhelming. And without a plan to get there, it’s easy to let months slip by without making real progress.

Most people fall off track because:

1. They don’t break the goal down into actionable steps
2. They get distracted by new ideas and opportunities that pop up
3. They don’t have a system to track their progress and course-correct

You don’t want to be one of those people still “planning” at the end of each quarter. You want to be someone who actually executes.

Reverse Engineering Your Big Goals into 90-Day Plans

Here’s where we get practical. Let’s say your big goal is to hit $100K in revenue by the end of next year. Instead of fixating on that number, let’s break it down:

1. Set Your Annual Goal Define your big goal for the year. In this case, let’s say it’s $100K in revenue. Next, we’re going to reverse engineer how to get there by focusing on one quarter at a time.
2. Break It Down by Quarter Take that $100K and divide it across four quarters. For simplicity, that’s $25K per quarter. But here’s the catch—you don’t just divide by four and call it a day. Some quarters may require more ramp-up, or you may have seasonality in your business.
3. Identify the Key Actions Needed Each Quarter Now we get into the meat of it. To hit $25K this quarter, what needs to happen? Maybe it’s closing five new clients, launching a new offer, or focusing on lead generation to fill your pipeline.
4. Break Down Each Action into Weekly and Daily Steps This is where the magic happens. Break those quarterly actions into weekly targets. If you need five new clients, that might mean connecting with 20 leads each week or sending follow-up emails every day.

90-Day Plans Are Your Built-In BS Detector

Once you’ve mapped out your 90-day plan, you’ve got a built-in system to stay on track. And here’s the best part: having a clear plan helps you cut through distractions and avoid shiny object syndrome.

When new opportunities pop up (and they always will), you can ask yourself one question: Does this align with my 90-day plan and my end goal? If the answer is no, it’s an easy pass.

This process of reverse engineering:

• Gives you a clear roadmap
• Helps you focus on the right tasks
• Makes it easy to say no to what doesn’t align

Having a GPS for Your Business

Imagine trying to drive to a new destination without directions. You might get there eventually, but you’d waste a ton of time on detours. A 90-day action plan is the same as having a GPS for your business—you know exactly where you’re headed and how to get there.

So, instead of letting another quarter slip by without progress, set up your 90-day plan and start driving with purpose. Say no to distractions, focus on what matters, and hit those goals one step at a time.

If you’re ready to take this approach and get serious about 2025, let’s talk. In my upcoming Simplified Business Plan Workshop, we’ll create your full roadmap so you can head into the new year with clarity, confidence, and a clear GPS for growth.

Ready to get focused? Let’s make 2025 the year your business takes off.

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