Why Agile Coaches Are Struggling to Make Money in 2024 (And How to fix it in 2025)

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The landscape of organizational transformation has changed dramatically since covid and AI appeared. While the demand for change management and agile transformation continues to rise, many experienced coaches and consultants are finding it increasingly difficult to maintain or increase their income. After speaking to hundreds of change agents around the world, we've uncovered three key reasons why—and more importantly, how innovative consultants are overcoming these challenges.

1. The death of traditional change management training

Remember the golden days when a Scrum Master certification or a Management 3.0 workshop could fetch top dollar? That era is fading fast. The market is now flooded with identical offerings, online courses and certification programs that have commoditized what was once specialized knowledge. The harsh reality? Companies are no longer willing to pay high prices for basic agile training or traditional change management workshops. They're looking for more sophisticated, technology-based solutions that deliver measurable results in less time.

2. The AI revolution is leaving traditional consultants behind

While your clients are already using artificial intelligence solutions in their businesses, many consultants are still relying on outdated methods and tools for change. Some are trying to bridge this gap by using ChatGPT, but this is a problematic approach:

• ChatGPT or Gemini lacks an understanding of organizational dynamics and strategic alignment. Free in many cases but not helping you make a difference.
• The handling of sensitive customer information poses serious privacy issues
• It provides generic answers without considering the specific business context
• It cannot meaningfully process or analyze organizational data

The most successful consultants today are those who have integrated specialized AI tools into their service offering, enabling them to provide deeper insights and greater value to their clients.

3. The broken business model of traditional consulting

Most consultants are still trapped in the traditional time-for-money model. Whether you bill by the hour, day or project, there is a basic limit to how much you can earn from the hours you can physically work. Not only does this model limit your income potential, but it's also becoming less attractive to clients looking for more flexible, scalable solutions.

The strategic AI revolution in consulting

This is where strategic AI platforms like Hanna Prodigy are changing the consulting landscape. Unlike general AI tools, Hanna Prodigy has been developed specifically for business transformation and change management and offers:

• Deep understanding of organizational structures and information flows
• 100% data privacy and security
• The ability to align transformation initiatives with business strategy
• Sophisticated analysis of organizational dynamics

In this case, consultants can start offering new services and improve whatever they do, such as:

• Developing comprehensive change strategies in a fraction of the time
• Developing new revenue streams through strategic AI services
• Deliver more sophisticated solutions to their clients
• Expand their consulting practice beyond the boundaries of time-to-money ratios

We have helped experienced agile coaches who were struggling to differentiate their services in a crowded market. After integrating Hanna Prodigy into their practice, they were able to

• Double their consulting revenue within six months
• Expand their portfolio to include high-value strategic AI services
• Reduce the time spent on routine tasks by 60%
• Win larger clients who were specifically looking for AI-powered transformation solutions

As you can see, the transformation consulting landscape is evolving rapidly, and the opportunity to stay ahead of this change is now. Forward-thinking consultants using strategic AI aren't only surviving, but thriving by offering services that combine human expertise with artificial intelligence capabilities.

This shift isn't just about adding new tools to your consulting toolbox. It's about fundamentally changing the way you deliver value to your clients. With strategic AI, you can:

You can make more accurate and data-driven recommendations, extend your influence to multiple customers simultaneously, offer innovative services that set you apart from traditional advisors. and create recurring revenue streams beyond project-based work

If you're ready to transform your consulting practice and get ahead of the curve, Hanna Prodigy is offering you a once-in-a-lifetime opportunity and you can get a full month free with no credit card required for you and all your colleagues in your organization.  

For a limited time, change consultants and agile coaches can experience the full power of our Strategic AI platform with a free one-month trial.

GET YOUR 1-MONTH FREE TRIAL HERE

Don't let your consulting practice become obsolete in the age of AI. Join the growing community of innovative consultants who are using strategic AI to transform their businesses and deliver exceptional value to their clients.

Do you want to learn more about how other consultants are using Strategic AI to revolutionize their practice? Check the Hanna Prodigy website or try it now, you have much to gain and little to lose.