Why is AI Driven SEO, the Future of Search Marketing?
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Key Takeaways
> Have you heard of SEO AI tools or AI tools for SEO?
> AI and SEO together are helping in making SEO marketing easier via utilization of SEO AI tools.
> Read our latest LinkedIn newsletter to understand how to use SEO with AI or do SEO using AI for maximum results.
AI or Artificial Intelligence has been making its presence felt all across the globe!
Be it the education sector, finance sector, agricultural sector, digital marketing, or more, AI is helping revolutionize operations and making business better.
Have you wondered,
In this LinkedIn Newsletter, we bring you up to speed with the AI for SEO tools, techs, and tactics that will change your SEO game forever!
If you are a business owner, a digital marketer, an SEO expert, or an AI enthusiast, this newsletter will help upgrade your search engine marketing with AI for SEO!
A few facts about AI for SEO
AI for SEO and Search Engine Marketing
AI is self-evolving computer software that is programmed to do certain set of tasks. It evolves by constantly learning from the work that it is doing and thus keeps becoming more intelligent.
AI for SEO means that AI can help in search engine optimization of an online presence to ensure maximum organic traffic for them.
Search Engine Marketing, or SEM, refers to the combination of marketing efforts both paid (PPC) and unpaid (SEO) on a search engine.
Since many PPC methods are already coming with AI features such as PMax or Performance Max ads, and more, it is time to bring AI for SEO as well!
And this can be said without a doubt: search engine marketing is tough as it is, so any tool that can help in simplifying it is more than welcome.
Impact of AI on Search Engine Marketing
Here are the impacts of AI for SEO on search engine marketing:
Personalized Search Results
Using AI and ML (machine learning), user's preferences, behaviours, and future choices can be predicted!
This will help in shaping up your online presence in a highly personalized way in the search results.
Automated Ads generation
Did you know you can just provide raw videos, images, and ad copies to the respective AI for Ads creation?
These AIs also take into consideration things like colours, layouts, words, and more to hit the target audience with unavoidable persuasion.
Better Analytics & Prediction (h4)
Even after you launch a search engine marketing campaign using AI, you need to monitor it.
To optimize your marketing campaigns, you would need to gather data, analyze it, and then predict future improvisations.
All this is made easier and better by AI for SEO!
So, the impact of AI on search engine marketing is largely positive and reassuring.
The Benefits of Integrating AI with SEO
Are you ready to know the benefits of using AI for SEO?
Well, here you go,
Automating Repetitive Tasks
In the case of SEO, there are many repetitive tasks such as keyword research, data analysis, link building, report generation, and more.
Imagine if all of this could be handled by AI for SEO tools; wouldn’t that leave the digital marketers and stakeholders with more time to take important decisions?
Boosted UX
In the 21st century, UX, or user experience, is the key to unlocking unlimited organic traffic and leads!
AI for SEO helps in knowing exactly what your users want by optimizing the ideal user personas in real-time by learning on the go.
Algorithmic Changes
We are not going to mention the recent core update, as we know how much it impacted the global SEO rankings!
But if you had AI for SEO, you would have been able to face minimal consequences and recover from them speedily.
So, do you like the sound of AI for SEO in your search engine marketing campaigns?
AI for SEO: Possible Challenges in Using AI for Search Engine Marketing
AI has many benefits for you, but it also has some challenges.
They basically originate from data privacy and biased concerns.
They are,
Data Privacy concerns
When AI is using ML to learn on the go in case of search marketing, it is using the users’ data (patterns, behaviours, and preferences) to deliver better and personalized UX.
This could infringe on users’ privacy rights, and thus all AI for SEO tools must inform the users beforehand that they will be using user data to learn.
Biases concerns
Since AI is made by humans and humans seldom have biases, it is quite possible that AI for SEO tools may have biases.
Thus, it is vital to conduct regular audits of the AI for SEO tools so that it can be made much more neutral.
If these two concerns are addressed appropriately, then AI for SEO is going to make search engine marketing quite rewarding!
Various Applications of AI in Search Engine Marketing
Now let us share the applications of AI in search engine marketing to help you understand where all you can use AI for SEO.
Campaign Strategy and Planning
AI for SEO helps in analyzing the past performance of various marketing campaigns in a particular industry while also predicting the customer intent.
This leads to better campaign strategizing and planning, be it location targeting, budget allocation, or more.
Optimizing the Landing Pages
Your landing pages need to be adept to the visitors’ perceptions; otherwise, they will not like it!
If they do not like it, they will bounce off to a competing website.
Landing page optimization via AI for SEO helps in improving the images, CTAs (call to action buttons), layouts and thus the conversion rates.
Content Marketing
Did you know you can now use AI for content creation as well?
Be it blogs, case studies, or more, anything can be written with the help of AI.
You will need to optimize the AI-generated content as per the brand’s tone while making it human as well, though.
Analysis and Optimization
After a search engine marketing campaign has been implemented, it needs to be carefully monitored to understand the users and target its audience accurately.
AI with the help of ML can generate quality future predictions that will not only boost your search engine marketing but also help you reach your marketing goals faster!
As we bring in AI more and more into search engine marketing, we will witness other applications of AI for SEO as well!
The Future of Search Engine Marketing with AI
Search engines are already becoming smart using AI, be it AI overviews, featured snippets, zero-click searches, voice searches, and much more.
It is now up to the digital marketers and the businesses to adopt AI for SEO tools that can improvise the online presences be it website or an app, so that they can fit right into AI-powered search engines' world.
Conclusion: AI-driven SEO will dictate Search engine marketing!
As we all know, SEO is the cheapest form of search engine marketing because all the effort is put into boosting a website to such a level of UX that users love it and share it themselves.
With the rise of digital platforms, SEO is going to become way more important than PPC because not every brand can shell money to advertise on search engines like Google.
And to ensure that your SEO marketing is top-notch, you must use AI for SEO.
We do not suggest a complete overhaul right now; instead, try to opt for AI in these areas that trouble you the most with respect to SEO marketing.
Then, as you build your trust in AI for SEO, you can inculcate it further to leave the competition far behind!
Wildnet Technologies is a leading Digital Marketing Company in India that has been helping its clients win the search engine marketing game via the latest tech & trends such as AI for SEO along with our digital marketing services!
If you would like to know more,
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Connect with us at info@wildnettechnologies.com and get your brand the power of AI for SEO!
Jack of All Traits || Writer || Nature Inspired
1moAmazing read 😁