Why Is Big Tech Investing Billions Into Augmented Reality?
Augmented reality is one of the most exciting and fast-growing technologies in the world today. It seems like every day, a new company is announcing their plans to invest in augmented reality. Recently, we took a look at how much money big tech companies are investing into augmented reality. The results were pretty astounding! Keep reading to learn more about it.
According to a recent report, the total investment into augmented reality by big tech companies has reached $12 billion! This is a huge increase from just a few years ago, when the total investment was only $500 million. Some of the biggest investors include Facebook, Google, Microsoft, and Apple.
It's no surprise that these companies are investing so much into augmented reality. With the rapid growth of the technology, it's estimated that the augmented reality market will be worth $209 billion by 2022. That's an incredible amount of money, and it's clear that these companies are betting big on augmented reality
So what does this mean for the future of augmented reality? It's safe to say that we can expect great things from this technology in the coming years. With so much investment pouring into it, there's no doubt that augmented reality will continue to grow and evolve at a rapid pace. We can't wait to see what the future holds for this fascinating technology!
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What are your thoughts on augmented reality? Have you rolled AR out for your business yet? Let us know in the comments below!
Do you think augmented reality will eventually replace traditional forms of media, such as television and movies? What about books? It's certainly possible that we could see a future where augmented reality is the primary form of entertainment. After all, it has the potential to be much more immersive and interactive than traditional forms of media. What do you think? Let us know in the comments below!
Do you think that big tech companies are investing too much money into augmented reality? Or do you think that their investment is justified? Let us know what you think in the comments below!
We'd love to hear your thoughts on this topic! Please feel free to leave a comment below. Thanks for reading!
Pioneer & CEO of The Omniverse City I Helping Local Businesses Capture Global Markets I Multiple Award Recipient For Woman Powered Innovation I
2yThe generation gap is the only challenge. The question is will current dominant consumer markets see the value. Also many of these tools are for business owners and the B2B tech space should get more discussion. As a group which provides AR & VR technology to local businesses, I can tell you there is a huge gap between what the market wants and what local businesses are comfortable providing . I’m not sure of this apprehension is applicable to larger enterprise businesses but it may be. What are your thoughts on adoption?