Why cold calling is just like dating

Why cold calling is just like dating

Earlier this week many people celebrated valentine’s day, and with love in the air, I want to share why in my opinion cold calling is just like dating.

Now imagine if you will you are on a first date, now imagine how you would feel if the person you are with suddenly asked you to marry them, how would this make you feel?

Most people will say they would be put off, and many would say that they would reject this offer, and quite rightly, the reason I make this comparison is that right now as you are reading this there are hundreds, probably thousands of salespeople making the commercial equivalent of a marriage proposal on a cold call and guess what it’s being rejected.

Now imagine a different scenario, you are on a date and the date is going well, you enjoy the conversation with the other person and you’ve connected, what would be the natural outcome of that successful first date?

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Garry Lunn

Executive Account Manager

1y

Hello Paul, I do not agree with your article concerning why cold calling is like dating. I very much enjoy cold calling. It gives me the opportunity to increase through developing new relations with a new potential customers who may have never purchased from the company I was employed with offering a products or service that may assist them resolving a particular issue they are having perhaps with one of my competitors. I have had substantial success cold calling and increasing company revenue for the companies I have been employed. I hope you will reconsider cold calling is like dating.

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