Why Content Syndication Can Solve Your Sales Predicament

Content syndication should be the strategic move for brands to build awareness and increase their visibility in the market. Until and unless people know about your brand, they can’t buy from you, right?

This can be an impressive way to build your sales pipeline and keep it full at all times. Businesses have come to the realization that to make most of their demand generation efforts, having a sound content syndication strategy plays a crucial part.

What is Content Syndication

Content syndication is the process of getting your content in front of the right people. So, your products and services get more eyes from people who actually have an interest in buying from you and doing business with you.

Source- HubSpot

Why is it so effective?

In the digital age, you’d be missing out on tremendous business opportunities if you don’t syndicate content.

When people get to see relevant content from you on the digital platforms they frequently visit, it’s much easier for the salespeople to close the deals.

This way, you get to decision-makers in a way your sales team directly cannot and let your content introduce your brand. If you find relevant partners to syndicate your digital content, it can go a long way!

You have created content for your brand; all you need to do now is promote this content on websites and social media channels your audience uses to consume content specific to their field.

Content syndication helps businesses read a wider audience and boosts the conversion rates too. Most marketers are using this strategic approach to generate hot leads for their sales teams, build up a database with contacts that match their customer profile, and even drive registrations for their virtual as well as in-person events.

Source- Neil Patel

Understanding the How

With a robust demand generation framework having content syndication as an integral component, businesses can generate top quality leads and establish thought leadership. So now the question pops up- what kind of content should a brand syndicate?

A range of content pieces can be syndicated such as white papers, blogs, infographics e-guides, e-books and research reports. You should syndicate content as per your immediate and long-term goals to maximize your reach at a time when it matters the most.

But this is easier than done. A successful content syndication strategy needs a deep understanding of your target market. Data isn’t enough, build detailed buyer personas, and then create your strategy around it.

SEO proofing is a must! You need to be meticulous while syndicating content. Search engines don’t inflict a penalty on syndicating content because it is no way similar to duplicating content, and is always done with granted permission. But, it is important to include canonical URLs to make it clear to the search engines it is indeed syndicated.

With these strategies in place, you can help your content go further, boost brand awareness & visibility, and get you some leads your business can use right now!