Why corporate events are essential for organizational growth
It’s official — 2023 is the year to unlock experiences and profound growth. Organizations are aiming to reach new heights in the coming months and set their sights on continued success in 2024. Their aspirations and target metrics are unique, befitting their strengths and addressing their challenges. Whether the goal is to grow sales, incentivize top customers or boost employee morale, holding a corporate event can help your organization expand and amplify its brand, and engage target audiences in a multisensory way that resonates and drives results. Here are three additional reasons why a corporate event should be part of your business strategy this year.
Whether the event caters to your top clients and customers or your employees, customer service is essential. Your clients and customers want to know they are your priority, that you have the dedication to continue with a mutual transaction, and they want to see what is new. Wow them and keep them coming back for more with experienced customer service, top-tier event production and a reminder of what your organization does best.
If you’re holding a meeting for your employees, consider how they may be feeling, given the changes and transitions within the work environment over the past three years. Are they feeling burnout and stress? Employees want to know that their company and direct supervisors support them. Holding in-person, destination meetings to go over company goals, crank out important projects, or just unwind and team-build together show that you care about the work they do and are there to support them. Often with destination meetings, employees feel special and invested in, and it shakes up the mundane routine, incentivizing a new burst of passion in work and improving overall morale.
2. Reach your revenue goals and build for a new future.
Boosting sales and increasing revenue may be your top priority. To reach those metrics and values, corporate meetings can give your organization a new event-focused medium to connect with customers and clients for revenue expansion. Sales conferences tap into this revenue potential, while corporate meetings help build strategies for growth from within. Corporate meetings benefit various industries: automotive, business and professional services, direct sales, energy, entertainment, finance and banking, food and beverage, healthcare information, communication and technology, retail, science and engineering, sports and more. The possibilities are endless, and you can construct an event that is uniquely tailored to your organization’s needs. Exceed your goals with activities, structure and masterful event planning that gets you to your company's version of success.
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3. Consider the hybrid model.
Accessibility expands your attendee base. One major event strategy transforming the future of live events is going hybrid. The show must go on has always been the mantra of the events industry, and during the height of the pandemic, virtual events provided many benefits while keeping people connected. They allowed organizations to continue the conversation of event production and save potential lost revenue while doing so. But virtual events were a much-needed solution, not the end all be all, and times are different now.
There are many benefits of in-person events, but it is important to remember that not everyone is ready or able to join in face to face. Many have grown accustomed to the luxury of tuning in from anywhere. In many situations, a remote option is expected by those who have health and safety concerns or if distance is an issue. We must start thinking of this as a positive. Many people are ready to come back in person, but this new normal allows for those who are not, or can’t, a means to tune in from anywhere in the world, creating no boundaries for your audience. And for those who join onsite, prioritize safety concerns by ensuring onsite protocols align with health and safety guidelines. Keep your audience’s trust, do your best to keep them safe, and they will return the favor with brand loyalty.
Hybrid events also help you tap into the digital landscape. Modernizing your event production capabilities sets a precedent for high standards of efficiency and leadership in your industry for the years ahead. The technological frontier is now — elevate your events in the corporate world for a rapidly adapting future.
The event landscape is always evolving, accompanied by new trends and humanization tactics to build brand loyalty and cultivate experiences. At MCI USA, we specialize in customer service with an emphasis on transforming the ordinary into luxury. We amplify your brand through experiences and creativity. MCI strives to be your experiential marketing partner and position your organization above your competitors, achieving your most specialized goals through the power of human connection and event engagement.