WHY CORPORATE GIFTING MAKES BUSINESS SENSE

Company budgets are often a touchy subject. Everyone wants their dollars to go as far as possible, but we can often be shortsighted. The bottom line matters, but the personal relationships your business builds are what make that bottom line a reality. Here are the top five reasons why corporate gifting makes sense for your business goals.

1. BECAUSE YOU WANT TO STAND OUT FROM THE CROWD

Your business deserves to stand out. When your business stands out for the right reasons and in a way that makes people smile, your business wins big. Clients (or anyone receiving your gift!) will remember you positively and will want to find ways to work with you repeatedly. When you stand out from the crowd of similar businesses, your business will grow and rise above in the long run, rewarding you and your bottom line.

Keep Reading: Standing Out from the Crowd: Why Your Company Should Be Gifting in the New Year

Featuring Marie Mae’s “The Traveler” Gift Box ($100).

2. TO SHOW YOU CARE ABOUT YOUR CLIENTS PERSONALLY

The only way to grow a relationship is to get personal. While there is definitely a need to separate our personal lives from our work in many instances, recognizing your clients’ personal side will let them know that you see them as more than a client, a paycheck, or a checklist—you see them as a human being as well. This bridge can be crossed with something as small as a monogram or as big as showing you noticed whether they’re a coffee drinker or a tea drinker. Don’t be afraid to get appropriately personal; embrace the opportunity to show that you’re paying attention. 

3. BECAUSE NO ONE SLAMS THE DOOR ON A THOUGHTFUL GIFT

Whether you’re drumming up business, doing all you can to keep existing business partners and clients, or just trying to keep your employees loyal, a thoughtful gift will always go further than a run-of-the-mill afterthought. That beautiful glass candy dish with your company’s logo emblazoned in orange: not so thoughtful. That $100 pen with a globe on top: did anyone ever actually use that? The gift card to Starbucks: could be to anyone, from anyone. Gifts should be thoughtful. Gifts should be unique. Gifts should not be a marketing ploy. 

Featuring Marie Mae’s “The Networker” Gift Box ($100).

4. BECAUSE PHYSICAL GIFTS ARE BETTER THAN E-MAIL

People are too busy for yet another e-mail. Over 95% of the “cold call” e-mails we receive go unopened. How many unopened e-mails do you have in your inbox right now? By contrast, when was the last time you chose not to open an actual gift? The return on investment from a gift versus an e-mail or even phone call can’t even compare! Physical, thoughtful, give-back gifts are the best way to get the bang for your buck (and the give-back portion means your gift keeps on giving).

5. BECAUSE STRATEGY SHOULD BE THOUGHTFUL

Business owners and executives spend hundreds of hours each year coming up with business strategies for maximum success. But too often the personal touches, such as gifting, go untapped. A part of every business’ strategy should include thoughtfulness, personalization (who wants to work with a business that sees them only as a statistic or a number?), and wise spending. Your business, your clients, and your bottom line will all benefit!

BONUS: TOP 3 GIFTS FOR GOOD BUSINESS RELATIONSHIPS

Get ahead of the game this year, and let us help take corporate gifting off your hands!

Marie Mae is changing the world of corporate gifting and everyone is winning: in business results, talent acquisition, customer loyalty, and happy employees. Marie Mae can help strengthen your brand image while increasing the ROI of your corporate gifting program. Corporate gifting is a $125 billion market. Imagine if we put that money to good use, AND gave recipients the memorable gifts they wanted to receive.

To learn more about how Marie Mae can take corporate gifting off your hands this year, visit www.mariemae.com/corporate.