Why Culture Matters: Creating Lasting Value for Residents, Employees, and Hawthorne’s Success

In today’s competitive multifamily housing landscape, it's no longer just about offering a place to live—it's about creating a place where people truly want to belong. At Hawthorne Residential Partners, we believe that culture is the cornerstone of that experience. Our commitment to fostering a positive and inclusive environment is reflected not only in the way we serve our residents but also in how we empower our team members.

It’s no coincidence that Hawthorne has ranked #1 in resident satisfaction in the nation among NMHC Top 50 Managers for three consecutive years. With a Nationwide Online Reputation score of 86.61 out of 100 (compared to the industry average of 61.77), it’s clear that our focus on culture and relationships is making a meaningful impact.

To understand why culture matters—and how it translates into real benefits for residents, employees, and the bottom line—We explored why people are choosing Hawthorne, based on what they’re saying online about their experiences living and working here.

For Residents, It's All About Connection and Belonging

Pam, a new resident with Hawthorne, instantly felt at home. “From the moment I met Tiffany and toured the community, I knew this was the place for me,” she shares. “The staff has been kind and helpful, and I’ve already met several friendly neighbors. I’m excited to make new friends and memories here. Hawthorne Waterstone for the win! 🥇”

For residents like Pam, the culture at Hawthorne communities is more than just a selling point—it’s what makes it feel like home. Hawthorne's commitment to building a connected community helps residents feel a sense of belonging that goes beyond just having a place to live.

For Employees, It's About Pride and Purpose

At Hawthorne, our culture is reflected in the experiences of team members like Bre, who recently celebrated ten years with us. Bre began her journey as a 20-year-old Leasing Consultant in a new city, and over the years, she’s grown from leasing apartments to serving as a Talent Acquisition Specialist.

“My passion has always been serving people—whether helping residents find a home or connecting talent to opportunities," Bre shares. "I'm beyond proud to celebrate 10 years with HRP, and I couldn’t have asked for a better team!"

At Hawthorne, we create a workplace where employees feel valued and empowered, enhancing both the resident experience and the communities we build together.

For the Bottom Line, It's a Smart Investment

A strong culture at Hawthorne doesn’t just attract residents; it keeps them happy and engaged. Teresa, who recently downsized from homeownership to live with Hawthorne, shared, "I was initially nervous about apartment living after 30 years, but I couldn't be happier. It's quiet, private, and very dog-friendly, which made the transition so much easier for me and my dog, Louie. The staff has been incredibly friendly and accommodating, making it feel like a true home."

By creating an environment where residents feel at ease and well cared for, Hawthorne not only retains satisfied tenants but also attracts new ones. This sense of community and attention to detail translates to lower turnover rates, higher occupancy, and ultimately, a stronger term value for our investors and clients. 

The Power of a Strong Culture

At Hawthorne Residential Partners, culture isn’t just an extra benefit—it’s the foundation of a unique living experience that resonates with both residents and employees. By fostering a sense of belonging, nurturing pride among our team, and investing in genuine connections, we’ve seen how a strong culture benefits everyone. This commitment drives us to deliver exceptional experiences across the properties we own and manage for our clients. 

To discover more about our approach to property management and our integrated specialties, take a look at our service offerings.