WHY IS DIGITAL MARKETING IMPORTANT FOR AN ORGANIZATION?

Marketing is a tool that helps our businesses gain consumer recognition and, as a result, build a steady increase in sales. As we began to experience high ROI, people started showing more interest and importance in employing better marketing strategies and also strived to explore its true potential as they recognised its positive impact on growing businesses. From printing ads in local and major newspapers to telecasting products and services on TV, as well as installing hoardings in places of high public gatherings, were some of the most commonly used ways of marketing during a time prior to the advent of digitization. With the ceaseless growth of modern technologies and the rise of the digital world, there has been a drastic change in the realm of marketing in recent years. Digital marketing first emerged at a period when audiences turned to search engines and social media as their primary sources of information and means of communication. Since then, both the size and significance of digital marketing have significantly expanded. Today we see that almost everybody has a social media presence without fail, which is only appropriate as it is a source of modern day communication among people, along with a tool for getting all kinds of information and data. Due to its potential that allows people to connect with customers and prospectors, along with sheer effectiveness across all industries and the ability to connect a company with its clients, social media has become a great source for digital marketing. Today, it is very hard, if not quite impossible, to comprehend a successful business plan without using help from a good digital marketing agency that will develop strategies best suited to your company and its image. Digital marketing experts help a company achieve the necessary results by consistently combining creativity with change. Before we move ahead and decide if digital marketing is really as important as it is considered to be, let’s understand some of the different digital marketing techniques that commonly come into play while endorsing a product or service.

TABLE OF CONTENTS

Types of Digital Marketing..........................................................................................2

1. Search Engine Optimization (SEO)..........................................................................2

2. Content marketing.....................................................................................................3

3. Social media marketing. ...........................................................................................3

4. Pay Per Click (PPC)..................................................................................................3

5. Email marketing.........................................................................................................4 Various advantages of Digital marketing. .....................................................4

1. Develops brand image................................................................................................4

2. Provides means of interaction.....................................................................................5

3. More effective than traditional marketing methods....................................................6

4. Helps with tracking activities.....................................................................................6

5. Increases the likelihood of being noticed....................................................................7

6. Develop customer relationships...................................................................................7

7. Economical and affordable...........................................................................................8

8. Provides source for multimedia marketing. .................................................................9

9. Ensures security when offline source of conducting business fails..............................9

10. Fast and secure ..........................................................................................................10

Why should digital marketing be considered as an option?......................................11

TYPES OF DIGITAL MARKETING

1. SEARCH ENGINE OPTIMIZATION (SEO)

One of the most crucial components of digital marketing is search engine optimization. It is responsible for improving a website's technical setup, the relevancy of the content and its popularity by comparing it to other information on the web, while making the pages more accessible. Search engine optimization has been one of the most wellestablished types of digital marketing ever since Google unveiled its ranking algorithm. For your website to rank higher in the Search Engine Result Page (SERP), SEO uses on-going website optimization. The main objectives of SEOs are to increase website traffic and produce leads that finally generate sales. Examples of SEO include conducting keyword research, improving on-page features, creating links, and continuing to provide content regularly.

2. CONTENT MARKETING

Content marketing is a marketing strategy that entails creating, publishing, and distributing engaging content for audiences in order to generate interest in the product. When it comes to focusing on a specific audience, attracting traffic and attention to your content, generating online sales, and expanding your network, content marketing is extremely beneficial. It is a low-cost tool for increasing brand awareness. With a proper strategy and thorough research into customer needs, content marketing in the form of social media posts, videos, podcasts, email newsletters, infographics, and other formats can attract an audience and increase overall sales.

3. SOCIAL MEDIA MARKETING

This type of marketing strategy involves using social media as a platform to create content and increase brand awareness. Platforms such as Twitter, Facebook, Instagram, Snapchat, and others are just a few of the examples that are available in a business owner's arsenal. Companies can employ popular and well-known influencers to talk about their product while creating an engaging and loyal online community, is a great example of social media marketing. Digital marketing experts can handle these platforms for customer service operations and reach out to create awareness for the brand. Feedback is another way social media helps create a back and forth process of communication and helps businesses stay informed about consumer needs.

4. PAY PER CLICK (PPC)

Pay Per Click is a method of using paid advertising as a way to increase organic website visits. Every time an ad is clicked, the advertiser is charged a fee. PPC is very popular as advertisers get instant results as soon as their content goes live. The search engines' sponsored links can be used as an advantage by the advertiser to pay a fee for ad placement and advertising. Multiple ad campaigns can be used for each key word, which will increase your brand's visibility and attract traffic. Thorough planning should go into a PPC campaign, and it is definitely not easy. Using proper keywords and using those keywords for organised campaigns is very necessary. Google Ads are the most commonly used form of PPC advertising.

5. EMAIL MARKETING

It is a marketing strategy that involves using emails as a way of endorsing products and using them as a platform for advertising. People may argue that there are other, much better platforms available for use, but with a user base of 4.5 billion people, it sure has a huge reach that can be used as an advantage. An email with a purpose, such as educating your audience while raising brand awareness, or keeping your audience engaged in between purchases, is a good example and use of email marketing. It is an effective tool for creating strong relationships with your customers and generating leads. Note that these are just a few digital marketing techniques that are mentioned. There are various other types of digital marketing techniques that are available and widely used by different businesses. Digital marketing is an integral part of modern day advertising as the whole world is online today and so are businesses. Any form of marketing effort that is carried out on the internet in order to acquire public interest in the products or services provided, in order to increase overall sales, is known as digital marketing. Companies use digital marketing techniques in their effort to compete with full potential in the market as it has so many advantages that ensure high returns. The list below is some of the many advantages that digital marketing provides.

VARIOUS ADVANTAGES OF DIGITAL MARKETING.

1. DEVELOPS BRAND IMAGE

For a company to perform well and maintain tough competition in the market, it is necessary to figure out what the corporate image of a company should look like along with the values and ethics it embraces and how it wants to be perceived by the masses. The image of a company helps a consumer choose your brand over others and allows them to develop a strong trust in the brand. A good digital marketing strategy can incorporate the necessary expectations that people have with the product or service while establishing tough market competition. Once the image of the company is created, digital marketing experts can thoughtfully implement various marketing strategies as a next step for promotion. Although digital marketing, with the help of social media, does not sell your product in and of itself, it is tasked with popularising the image of your product, services, or company in general in order to increase sales. The reputation of a well-known business is crucial as a company's brand image can be made or broken by its campaign techniques. Effective campaigns can be created through digital marketing to capture people's interest in your product and, with time, build a sense of trust between the company and its customers. A company that knows how to maintain and uplift their image in the market will have a larger customer base as people will tend to show confidence in the name of the brand.

2. PROVIDES MEANS OF INTERACTION

As mentioned earlier, the advent of digital platforms has marked them as an effective tool for communication and the fact that it has allowed businesses to choose their appropriate audience with the seamless advantage of getting real-time feedback has made the whole process of digital marketing quite comparable and easy. You can explore audiences who show an interest in your content to have a deeper understanding of what their preferences and expectations are from your services or products. This will help you stay one step ahead towards implementing any changes if necessary and also build customer loyalty in the process as they start to feel important and valued. Digital marketing agencies help you connect with audiences from different segments of the market in real time and help you explore the type of audience you want to approach and chase primarily. Since the whole process can be carried out in a seamless way while also saving time and energy, it is an option that can be considered. Social media posts, notable comments, tweets, pins, reviews, and surveys have proven to be of great importance for businesses as they help you understand your customers better.

3. MORE EFFECTIVE THAN TRADITIONAL MARKETING METHODS

Digital sources of marketing are much superior and hassle-free when compared to their traditional counterparts because everything is online these days. Businesses that use social media outsell those that do not in today's market. When compared to other marketing methods, email marketing has the highest ROI. Compared to traditional marketing, content marketing has higher potential and can generate a large number of organic leads. A lead generated via social media is far more likely to be converted, which means that businesses are not wasting time or effort on people who will never become paying customers. When we compare digital marketing to traditional marketing, we see how cost-effective it really is and also an option that has far more reach than any other source of marketing. The amount of work that was carried out 1-2 years ago is now done within a few months thanks to digital marketing and the creation of new technology. As technology advances, we must also simultaneously employ newer and better business solutions. Attempts to combine old and new approaches with fresh perspectives and techniques are critical for economic success. However, in order to compete with absolute potential, modern businesses must absolutely invest more in digital marketing and digital marketing experts.

4. HELPS WITH TRACKING ACTIVITIES

One of the best benefits of digital marketing is that you can track results. You can see which channels bring you the most traffic, which campaigns are the most effective, and which sites your customers prefer the most. With this, you can easily customise your next advertising campaign and know exactly what to focus on and invest in. It is a much easier way to drive traffic to your website. Being able to track the activities of the users helps an organization to make an informed decision towards implementing and creating ideas that match the preferences and desires of your targeted audience. If increasing brand awareness through followers and subscribers is more important to you, then you also have the option to track the key metrics, after the campaign's launch is carried out. To make things easier, use digital marketing programmes that can help you track your ROI and use analytics to improve your strategy. With the ability to fully integrate a CRM into these programmes, it is simple to handle all digital marketing needs at the same time.

5. INCREASES THE LIKELIHOOD OF BEING NOTICED

It is very important for a business owner to understand how important the notion of having a social media presence is these days. Regardless of the product or service sought by the masses, most people will begin their search with Google, so if you don't have an online presence, you won't be found and recognised by the audiences and therefore won't be able to compete to your full potential. Even if you have an online presence but your competitors are easier to find because they rank higher in overall search results, you may still be overlooked with minimal ROI. Having a website that talks about your company and the values you stand for will help customers learn more about your company and the kind of services you provide. Along with developing a website, it is also equally important to understand what Search Engine Optimization (SEO) is and how it enables users to outrank competitors by appearing as the first name that a prospector may find when conducting a Google search. Keywords are essential in making this happen, so make sure you know which ones to use (long-tail and short-tail). Using key words will enable an increase in traffic and, if your content matches the requirements, it will be visible at the very top of the list.

6. DEVELOP CUSTOMER RELATIONSHIPS

Digital marketing also helps create a loyal customer base for brands, which can go a long way towards building a strong business relationship. Unlike traditional marketing, digital marketing opens up a two-way source of communication between brands and their customers to promote engaging transparency and trust. Customers may have multiple questions and individual concerns that need to be addressed with proficiency, and that is exactly how social media plays an important role in this scenario. When someone approaches an organisation with a concern, the organisation must be ready to provide proper customer service to engage them genuinely by understanding the issue at hand and providing necessary information while working toward a result. Since the entire communication process is happening online, you are addressing a large number of people simultaneously without wasting too much time. Your brand is improving at every step of the way, and since you are putting an effort towards increasing and bettering your customer relationship, they will in turn choose you, which will help you boost your returns.

7. ECONOMICAL AND AFFORDABLE

Small and medium-sized businesses are strapped for cash when it comes to marketing. However, when the goal is to do it at the least expensive cost, digital marketing is the way to go. A 30-second TV ad can cost a company a lot of money if aired at a typical time during the day. That much cash may not be available to a tiny business. Even the billboards and print advertisements are pricey. However, digital advertisements can reach a more targeted audience at a cheaper price. By employing digital marketing strategies to promote their goods and services, 40% of businesses claimed to be making significant financial savings. Because of digital marketing, small businesses can challenge the hegemony of big players in their industry. You will have access to the same tools and techniques as the industry's big players, and you will be able to play by the same rules and techniques to reach out to potential leads in a cost-effective manner. Thanks to digital media, all businesses, regardless of size or financial constraints, may now sell their brands on a single, standardised platform thanks to digital media, creating uniformity in equal opportunities. The initial cost of digital marketing initiatives is really low, and this is fantastic for small businesses. Most digital marketing products give away their basic functions for free. Businesses must utilise them to their fullest potential. Furthermore, you can use Pay Per Click (PPC) management, SEO, SMO, and banner advertising to outperform the competition. Businesses can get a better cost per lead (CPL) when spending on digital marketing compared to other sources of marketing.

8. PROVIDES SOURCE FOR MULTIMEDIA MARKETING

When it comes to researching and making purchases, the modern consumer is increasingly moving toward a more digital experience. Google remains the most popular channel for consumer research. Whether consumers are at the beginning of their customer journey or are ready to buy, they frequently use search engines to find the information they need to make an informed purchasing decision and research specific brands. It has been seen that companies that use multiple types of content for engaging their audience experience a higher conversion rate and increased ROI. Using photos, video clips, audio files, gifs, and other animations is a proven method of creating engaging marketing strategies that can connect with the audience at a much higher rate. Presentation, training, marketing, advertising, product demos, catalogues, networked communication, and voicemail are all business applications for multimedia. Because presentations are important in business for sales, training, teaching, lecturing, and generally entertaining an audience, they are very useful in many aspects of work.

9. ENSURES SECURITY WHEN OFFLINE SOURCE OF CONDUCTING BUSINESS FAILS

As a recent example, the rise of COVID not only destroyed lives but also ravaged businesses all across the world. Especially for those that were functioning in an entirely offline environment, this demonstrated how unpredictable the situation might be. Many people didn't have a safety net to fall back on, which made it so that their enterprises eventually failed. Everything that could go wrong in this case did, yet it also turned out to be a hard but effective push for online alternative marketing advancement and levelling up while retaining a business presence online. Even though businesses experienced a reduction in sales, online source of businesses still operated and survived the lockdown. The online business element reduces the large amount of money spent on office space and leases or rents, while actually allowing them to use the money towards something more important. You can operate from any location with ease, with the flexibility to work on your own terms. Not being tied to a desk for nine to five seems like a great deal, doesn't it? One more advantage of an online business is the ability to operate it 24/7 without having to shut down. It's not bound to a particular geographical location or a particular set of people, and therefore your advances will be limitless

10. FAST AND SECURE

Through digital marketing, you can get your message out there into the public eye faster in the virtual world. A single mouse click is all that is required and your content will be available to be subjected to and learned by the masses for consideration. When compared to the much longer process of producing and distributing printed materials, that does not even give the satisfaction of knowing how many people actually showed an interest, digital marketing will ensure that your businesses are much more agile with their messaging while also allowing you to know for sure how many people showed an interest. Twitter updates or website updates take minutes as opposed to days for the development and printing of a flyer. An e-newsletter can be written and controlled when it is sent out, and you can track who has opened it, whereas a newspaper advertisement can take a week to place, and you never know how many people have seen it. It is only right to say that time is an important factor when it comes to setting up a business, but the same doesn’t have to hold true while popularising your brand and increasing your reach among customers. The whole world today has a presence on social media and, therefore, in order to get the highest possible returns, your business must be online too. These were just a few yet important factors that revolve around and govern the advantages of digital marketing. If this too is not enough for you to consider digital marketing as an option, remember that your competitors are using it and evaluating performance at a much higher scale. This allows companies and owners to explore all the viable options resting in their hands, and when the time is right, implementing them to pull consumers to get high ROI.

WHY SHOULD DIGITAL MARKETING BE CONSIDERED AS AN OPTION?

 A digital marketing expert can help by making plans that describe the goals and objectives of a company and concentrating on them while promoting a product.  It is a strategic document that offers advice on the best ways to use digital marketing channels to launch your product or service.

 It promotes transparency among consumers, investors, and the company, while also allowing ample chances for proper communication when issues arise.

 Assists a company in developing a social media presence, including the most effective use of search engine optimization (SEO) to increase visibility, as well as email campaigns and other services.

 Keep a calendar in order to achieve these goals in the shortest amount of time while also maintaining quality for the best returns.

 It allows you to engage the audience with best practises and gain the trust of influencers, allowing them to endorse your product and services.

 Because you can use multiple types of media content for endorsement, you increase the likelihood of customers engaging with your content.

 Using tried-and-true methods and strategies that don't always bring in more visitors but rather highly targeted ones results in a higher return through digital marketing.

 Running a calculated and consistent digital marketing campaign helps raise your website's rating and improves search engine results by displaying your website at the top of the list.

 Because there is no physical distance in the digital market, you can communicate with anyone and anywhere without problem. Digital marketing is no longer an option, but rather a necessity to include as part of your advertising efforts. Implementing digital marketing strategies in any business can be a very wise decision for success. The only thing that is required is a good understanding of the most recent digital marketing strategies that can be tailored to the specific needs of your business. There are various digital marketing strategies that can be optimized and used for the benefit of a company. Personalisation is easier with digital marketing. Communication is the key as it provides the prospect of reaching out to your client at every point of the purchasing process. You get to spend the least and reach out to more customers. To foster brand loyalty, get to know your audience and encourage engagement. Take a cue from the effectiveness of consumer loyalty programs. With digital marketing, you have a cost-effective as well as a laser

focused approach to devising a strategy that works for your business, assisting you to reach your audience and connect with them in the best way possible. Track and observe responses to your marketing initiatives quickly and easily. In this digital-driven world, it is an ecosystem where most of the information about the on-going market scenario is found. Digital marketing in itself is a superpower for any organisation, filled with several advantages. This marketing strategy needs more innovation and originality with more funding. Brands attempting to succeed in the present market may profit from hiring a digital marketing specialist or team. We live during a time where there is no stopping to the advancement of newer and wider technology, therefore digital marketing still has much room to grow and become an epitome for promoting modern businesses.