Why Does Marketing Have to Be So Hard?

I've been in deep thought and reflection about the direction of marketing and what that means for our business.

See we are growing...rapidly. And it's not just us, our clients are getting wins too:

• 490 webinar registrations in TWO weeks
• One of our coaching clients adding 70 new subscribers from ONE Facebook post (all without ads)
• Another client booking $20K in one week
• People launching new quizzes, getting more leads and growing their audience

Interestingly enough, all this growth has got me focused on how to scale things down and simplify things.

That got me thinking about how to streamline things in our marketing.

See, with all the changes happening in the online space, there's a lot of noise about what to do.

This makes marketing feel really hard, when it doesn't have to be. 

I am on mission to show owners and founders how marketing really works. So that instead of feeling overwhelmed, they feel empowered, equipped and liberated.

See while marketing may be complex, it doesn't have to be hard.

The key is learning how (or hiring the right team) to create a repeatable system that generates predictable revenue.

And here's what we believe makes that possible: 

• Having a marketing strategy based on revenue and business goals. 
• Having a client acquisition system that delivers qualified leads every single month.
• Messaging and content aligned to the entire customer life cycle. 
• Personalization, segmentation and omni-channel engagement.
• Using data to make decisions and maximize ROI: from competitive research, to audience analysis, to measuring KPIs.

These are the topics I'll be teaching and training on for the rest of the year. It's what our emails will be about. And it's what I'll be working through with clients who book strategy sessions.

If you want to skip to the head of the line, I invite you to join me for a new free training I put together: How to Create a Marketing Strategy That Makes Selling Easier. 

This short session will give you a high-level overview of what an effective marketing strategy is and how it works.

You can see more about what's covered here: https://bit.ly/kbms2022

Hope you'll join me!

Tai

We help busy CEOs market smarter so they can sell easier.