Why Does SEO Need Good Content?

SEO and content are like eggs and bacon. They just go so well together. And when they are at their best, they have the power to help shoot your website to the top of Google's rankings.

When the quality of your content is poor, however, your website may become so buried in Google's search results that it will seem nearly impossible to recover.

By combing great content with proper SEO practices, you'll end up with a winning combination that is sure to boost your traffic. Continue reading and we'll walk you through everything you need to know.

What Is Content?

Before we can dive deep into what makes quality content, let's first go over what we mean when we say "content." Essentially, content is information that is presented in a manner that is relevant and contextual. The more useful, relevant, and contextual the content is, the higher quality it's going to be.

The Differences Between Content and SEO

Some people may be confused when they hear others talking about SEO and content. There are many people out there who don’t really know the difference. But there are some important differences worth knowing.

The main difference between these two terms is that SEO (Search Engine Optimisation) is much more technical. It is a set of rules that you can follow in order to maintain a technically healthy website. The primary goal of SEO is to make your website easy for search engine crawlers to ‘read’.

Content, on the other hand, involves conveying meaning. This is done a number of ways that include words and visuals or diagrams. Content is all about what's actually on the page and what that information is saying to someone searching for a specific intent. It's what's going to help Google actually find a website and put that site in front of the right audience.

Some examples of good SEO practices involve doing keyword research, setting your company up with Google My Business, and maintaining a healthy social media presence. Examples of high-quality content, on the other hand, involve matching user intent, staying on topic, using relevant keywords, and engaging a specific target audience.

Why Quality Content Is Essential to SEO

Google is the most popular website in the world. They handle billions of searches every day. By mastering high quality optimised content, your website can see increases in traffic and conversion rates. 

The aim of Google's search engine is to deliver results that are relevant and useful to users in as short a time as possible. This means that content that is beneficial to searchers can improve a site's SEO performance.

How do you know if your content is useful to searchers?

According to Google, content should be:

• Informative and useful
• More useful and valuable than other websites
• High quality and very well written
• Credible and accurate
• Engaging for the audience

When your content can check all of these boxes, you're setting yourself for a very successful SEO campaign. And if your content isn't optimised, you're not going to rank well at all in search engines.

Writing optimised content needs to be audience-centric and highly targeted to a specific audience persona’s search intent. It’s not enough to just choose a topic that you like to talk about and write about that. While you may be interested, it often is not what people are searching for.

A good content strategist will be able to help you identify content topics that are specifically relevant to your audience and satisfy the concept of ‘user intent’.

A key point here is that quality is far more important than quantity. Avoid posting lots of content that’s just ‘noise’ and doesn’t really target user search intent. You are far better off producing quality content with engaging visuals, less often, and with a more strategic approach!

If you want to learn about content and SEO, contact us today for more information!