Why Emma Selzer Chose Financial Planning in Australia with Hoxton Wealth

Emma Norton Selzer (O'Brien) , Head of Region for Australia at Hoxton Wealth , shares her journey and the exciting opportunities for financial planners in Australia. On the most recent episode of Hoxton Life , she highlights why Brits are drawn to this vibrant country, the unique features of Hoxton Wealth’s services, and how the Hoxton Wealth App has revolutionised financial management for clients.

A Career in Financial Planning in Australia

Emma’s career as a financial planner in Australia began with an opportunity to work abroad. “I’ve always loved traveling, and when the chance came up to work in Australia, I jumped at it. It wasn’t just the job—it was the lifestyle,” she explains. Since then, she has established herself as a trusted adviser in a market that values specialised expertise.

“What we do is so niche. Most local firms won’t touch UK assets because of the complexity. That’s where we come in,” Emma notes.

Hoxton Wealth's focus on UK pension transfers and cross-border financial advice sets it apart in Australia. This specialisation gives Hoxton Wealth a significant advantage in assisting Australia’s large expatriate community.

Why Brits Are Moving to Australia

Australia remains one of the most sought-after destinations for Brits, and Emma sees the appeal every day. “There’s something about the lifestyle here—it’s active, outdoorsy, and just a lot more relaxed,” she says. Key reasons why Brits are flocking to Australia include:

• Outdoor Lifestyle: The favourable climate allows for an active, beach-centric way of life. “At 6 a.m., the beaches are already packed with people running, swimming, or walking with a coffee in hand. It’s such a positive way to start the day,” Emma shares.
• Cultural Familiarity: “Australia feels like a home away from home,” she says. The English-speaking environment and cultural similarities make the transition easier.
• Quality of Life: With world-class healthcare, clean cities, and excellent schools, Australia offers a family-friendly environment that many find hard to resist.

“When you realise just how many Brits are here, it’s clear there’s a huge market for financial advice tailored to their needs,” Emma adds.

The numbers speak for themselves—1.2 million Brits call Australia home, making up one in every 20 residents.

Opportunities for UK Financial Planners in Australia

For UK financial planners, Australia presents an exciting and growing opportunity. Hoxton Wealth is actively hiring experienced and high-quality advisers to join our team in Australia.

Emma highlights the demand for expertise in cross-border advice: “Our ability to offer FCA-regulated advice in the UK and ASIC-regulated advice in Australia is a massive selling point. Most local planners don’t have the resources or knowledge to handle UK pension transfers, and that’s where we thrive.”

Advisers who join Hoxton Wealth in Australia will benefit from:

• Specialised Market Expertise: Tap into a large expatriate community with unique financial planning needs.
• Supportive Infrastructure: “We’ve got an incredible team in Dubai backing us up with marketing, admin, and technology, which allows us to focus on what we do best—helping clients,” Emma says.
• Growth Potential: The Australian financial planning market is under-served when it comes to specialised cross-border advice, leaving significant room for expansion.

“We’re looking for advisers who understand the UK system and are eager to embrace the Australian lifestyle. It’s a unique opportunity to use your skills in a market that truly values them.”

Emma sees the addition of skilled advisers as critical to meeting the growing demand.

Why Clients Choose Hoxton Wealth

Emma frequently hears from clients who value the end-to-end service Hoxton Wealth offers. “People want simplicity and security,” she explains. Many expatriates prefer to consolidate their UK and Australian assets, ensuring they’re managed within the same time zone and currency. “The last thing anyone wants in retirement is to be dealing with time zones, currency fluctuations, and endless paperwork.”

Hoxton Wealth’s dual regulatory framework is another key attraction. “Clients know they’re protected by both UK and Australian regulations. It gives them peace of mind that their financial decisions are backed by a reputable company,” Emma says.

The Hoxton Wealth App: A Game-Changer in Australia

A major innovation from Hoxton Wealth is its cutting-edge app, which has become a popular tool among Australian clients.

“The app’s reception in Australia has been phenomenal,” says Alan Turner, Head of Wealth at Hoxton. “Australians value tools that bring clarity and simplicity to their finances, and the Hoxton Wealth App delivers exactly that. It gives clients complete control and transparency over their assets—whether they’re in GBP, AUD, or another currency entirely.”

The app offers powerful features designed for an international clientele:

• Real-Time Net Worth Tracking: Integrates data from bank accounts, investment portfolios, and property trackers for a comprehensive financial overview.
• Multi-Currency Aggregation: Ideal for expatriates, the app connects to bank accounts across different currencies seamlessly.
• Goal Setting and Tracking: Allows clients to plan for retirement or specific financial objectives with ease.
• Live Market Updates: Tracks crypto investments, stocks, and other assets in real time.

In Australia, where clients often manage assets across the UK and Australia, the app simplifies complex financial landscapes. “The feedback we’ve received is overwhelmingly positive,” Alan adds. “Clients love that they can monitor everything from one platform, whether it’s UK pensions, Australian superannuation, or investment portfolios.”

The Face-to-Face Advantage

Emma emphasises the importance of personal connections in financial planning, especially in Australia. “Australians really value face-to-face interactions. It’s a culture where people prefer to meet over coffee, and that personal touch builds trust,” she explains.

Hoxton Wealth has capitalised on this by hosting regular seminars. “The feedback has been incredible. People often tell us, ‘Thank heavens someone’s doing this!’ It’s a testament to the need for human connection in our industry,” Emma says.

Ready to Move Down Under?

Are you looking for a fresh start in one of the best cities on the planet? Whether it’s the incredible lifestyle, the vibrant expatriate community, or the chance to work with one of the most respected names in cross-border financial advice, Australia—and Hoxton Wealth—has everything you’re looking for.

If you’re an experienced adviser eager to take the next step in your career, we’d love to hear from you. Join us as we expand in one of the most exciting markets for financial planning and make your mark in a growing, dynamic team.

Get in touch today to learn more about opportunities with Hoxton Wealth in Australia.