Why Good Website Design Matters

Business owners are tasked with numerous decisions when it comes to running their companies. While making sure products are up to standard and marketing efforts are effective is a priority, the website design should never be overlooked. According to Adobe, 59% of web visitors would rather spend their time on a beautifully designed website than a plain and simple one.

For tech companies, that stat probably increases. Having an intuitively designed and aesthetically pleasing website is critical to success in today’s competitive digital landscape. This blog post discusses why website design matters and how a professional website can take a tech company’s success to the next level.

Why Invest in Website Design? 

First impressions matter

Most people prefer to conduct user research prior to making purchasing decisions, so your website is typically the first touch-point that potential customers have with your brand. Poor design can leave users with a negative impression, leading them to look elsewhere for the product or service they need.

In addition, research shows that online shoppers can form an opinion as quickly as 50 milliseconds, meaning they’ll make snap judgments about your brand based on what they see on your website. 

Show off your product

A website’s main goal is to showcase your product and/or services to site visitors. In essence, it’s the modern version of a sales brochure, and it can make or break your company.

A great website can increase conversion rates, as customers are more likely to trust brands they think are reliable. For instance, if you’re selling a mobile app, clearly displaying screenshots and videos on the website’s homepage could encourage users to try your product.

Represent your brand well

Another thing to keep in mind is your brand’s image. From digital marketing to social media, companies use various platforms to communicate their message. Your website should be no different.

The design of your website can speak volumes about who you are and what your business stands for. It’s an opportunity to show the world that you’re not just another run-of-the-mill tech company but a reliable partner in providing innovative solutions. Your company’s credibility is on the line.

Boost SEO

The best website design prioritizes creating a website that shows up in the search results. If your potential customers cannot find you, all your hard work is for naught. Search engine optimization (SEO) plays a major role here. You might know SEO as keyword research and link building, but have you considered the design aspects of SEO?

Good website design can make a big difference in your ranking. When ranking websites, a search engine will also account for user experience. This includes the page load speed, ease of navigation, and overall design.

Keep up with competitors

Website design helps you to stay ahead of the competition. When e-commerce saw an exponential growth spurt in the last decade, the market grew increasingly competitive. Soon enough, companies had to offer perks like free shipping, Apple Pay, and more to stay ahead of their rivals.

The tech industry has also become increasingly crowded, and it’s now vital to distinguish yourself from the pack. A good website design can help you stand out in a sea of mediocre companies.

Qualities of Good Website Design

Now that we understand the importance of website design let’s talk about the qualities of good design. You’ll want to implement the following best practices in your website design:

• Functionality: Prioritize ease of information access and routinely update software so your site is always fully functioning.
• Clean layout: A clean homepage might simply be a hero image, concise copy, and a CTA (call to action). 
• Font choice: Stick with one or two fonts that are easy to read. Too many different typefaces can be confusing, and it’s important to maintain visual consistency throughout your website.
• Functional mobile view: Optimizing your web design for mobile devices is incredibly important since it ensures that customers can access the info they need without zooming in or scrolling endlessly. Otherwise, you risk losing a considerable demographic of users. 

Invest in Good Website Design with SWARM

In today’s world, web design matters, and it extends far beyond using pre-designed templates. In order to create an attractive, user-friendly website that promotes customer engagement, invest in web design from the start.

At SWARM, we are passionate about providing tech companies with cutting-edge website designs that encourage customers to interact with your product. Our team of experienced designers assist companies in implementing all-inclusive web design solutions that ensure a positive user experience from start to finish.

Get in touch with our web design company today to learn more about the services we offer.

For the full post on why web design matters, check out the blog here.